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Young Marketer of the Year

Sponsored by British Dairying magazine and supported by the VMA, this award is intended to recognise the young marketer who has demonstrated marketing flair within the animal health industry. In addition to receiving a certificate of achievement and being invited to join the VMA committee, the winner also recieves a CPD bursary worth £2,000 to put towards marketing training, plus a personal award of £500.

The prestigious Young Marketer of the Year (YMOTY) Award announced four finalists this year:
  • Killian Gaffney (Head of sales and marketing, UK & Ireland, Chanelle Group)
  • Amy Scott (Equine Brand Manager, Boehringer Ingelheim Animal Health Ltd.)
  • Rob Simpson (Senior Product Manager, Ruminant Cattle Young stock, MSD)
  • Nikki Barclay (Senior Product Manager, Bravecto, MSD)

And the Winner is…..

Amy Scott – Equine Brand Manager, Boehringer Ingelheim Animal Health Ltd

Find out more

Huge congratulations to our finalists

Nikki Barclay, Senior Product Manager, Bravecto, MSD Animal Health

Killian Gaffney, Head of Sales and Marketing, UK & Ireland, Chanelle Group

Rob Simpson, Senior Product Manager, Ruminant Cattle Young stock, MSD Animal Health

Entry guidelines

Candidate Details:

  • Candidates must be 34 years or younger on 15th March 2019 and/or have been in marketing for less than 5 years on 15th March 2019.
  • They must have been working within the animal health industry for 12 months prior to the 31st January 2019 and must be working within the animal health industry on this date. This could be, for example but not exclusively, for a pharmaceutical company, an agency, an association, a veterinary practice or an animal health or agricultural supplier.
  • The VMA actively encourages all marketers to apply, irrespective of the size of their marketing budget.

Submission details:

  • The closing date for written submissions is Thursday 31st January 2019, 5pm. In fairness to all entrants, late submissions will not be considered
  • There is no entry fee and entry is via written submission as file attachments to the entry form below. The written submission should be 1500 words maximum, plus any supporting visuals which total not more than 2 sides of A4
  • In addition to the 1500 word piece the submission must include a current CV.
  • All submissions should be written by the candidate. The purpose of the submission is to clearly demonstrate how the marketer has added value.
  • The candidate must declare their input to their marketing activity, vs that of the wider team (especially in international work).
  • The submission should be supported by a brief statement (500 words maximum) from a line manager to confirm that the information presented is a true and accurate reflection of the candidate.
  • All submissions will remain confidential.
  • All finalists will need to attend the judging day in London on Tuesday 26th February, 2019 to discuss their nomination in more detail and complete the short case study. There will be no alternative offered so entrants are advised to put this date in their diary in anticipation of attendance

Evaluation details:

All submissions will be evaluated against the following criteria in order to shortlist a maximum of three candidates.

  1. Professionalism & presentation of materials submitted
  2. Creative merit, innovation & uniqueness (original ideas, fresh thinking, insight)
  3. Evidence of personal (rather than team or agency) effort & impact
  4. Breadth and depth of marketing skills from across the marketing mix e.g. advertising, PR, digital, sales, exhibitions etc
  5. Judicious selection of marketing tools and techniques for effective use of budget (regardless of the size of the available budget)
  6. Measure of effectiveness (sales uptake/market share/analytics) e.g. sales of product x increased from 5% to 25% over the 12 month period etc
  7. Marketing planning – overall approach
  8. Evidence of marketing good practice
  9. Campaign analysis and review (feedback/monitoring /corrective action)
  10. Strength of recommendation by senior manager
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