The quality of this year’s submissions was exceptional and the best since the Award began. In respect to the case study completed by all finalists, this is designed to confirm who has good marketing skills of their own, away from their day job and the support network around them and to ensure a level playing field regardless of the size of the candidate’s budget responsibilities.
Whilst we were impressed by what all the candidates had achieved in just one hour, this years’ winner, Amy Scott, stood out with her ability to quickly identify the crux of the challenge and present a clear and comprehensive strategic marketing plan. In short, she nailed–it!”
