Who is our Young Marketer 2018?

Amy Scott at the VMA Awards talking to Mo Gannon

Name and job title

Amy Scott, Brand Manager – Performance Horse, Boehringer Ingelheim Animal Health

Hobbies?

Horses are a big part of my life and I spend much of my free time either at the stables or at horse shows.  It feels more of a lifestyle than a hobby!  If I’m not spending time with horses then I enjoy walking with my beautiful border collie and spending as much time as possible with friends and family, usually at horse shows!

How did you find yourself in your current role / what led you into the animal health industry?

I spent four and a half years in practice as a small animal vet. As much as I enjoyed many aspects of being a vet, I felt it was time for a new challenge.  The commercial and marketing side of business has always interested me and I started looking for roles outside of clinical practice.  I saw the Brand Manager advert in Vet Record and although I didn’t have any prior experience or the qualifications they were looking for, I thought I’d take a shot at it and applied.  I worked hard ahead of the interview to get myself up to speed on the areas I thought would be important and the rest, as they say, is history.  I was lucky enough to be offered the role, and since then I have worked with some incredibly talented people from whom I learnt a huge amount.

What achievement are you most proud of in your business life?

I will always be incredibly proud of my BSc and BVetMed degrees, even though I no longer work in clinical practice.  Equally, I’m very proud of the marketing qualifications I’ve gained since joining the Boehringer Ingelheim team.  But I have to say, winning the Young Marketer of the Year Award and being recognised by other industry professionals for my work as a marketer really does feel like the icing on the cake.

Do you have / would you like any pets?

I have a gorgeous border collie called Indi who kept me sane during my final exams at university.  I also have an 11 year old warmblood horse called Jack who I recently started competing with.

What will you do with the £2k bursary? How will this help you professionally

I can’t decide!  I’d like to develop my leadership and coaching skills so I can provide the same level of support to other young marketers that I have been fortunate enough to have.  But I have also been looking digital marketing CPD as it’s an area that is ever changing and difficult to keep up to date with.

What is your advice to other young marketers in the industry?

My biggest piece of advice is to enjoy it!  Marketing in this industry provides a unique opportunity to mix technical with creative to develop really interesting and often innovative materials.  It’s often easy fall into being very tactical and developing marketing activities just because we can.  The best materials and initiatives I see in the market are almost always those that have been clearly developed to meet a specific strategic need with the customers’ needs in mind. .

 

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