British Dairying is the premier B2B communication tool in the UK dairy sector, which is the most frequently shopped grocery category and currently worth around £10bn. British Dairying has an avid readership that is both informed, educated and inspired. British Dairying 11,200 circulation includes the majority of UK dairy producers as well as vets and nutritionists.

The monthly magazine is supported by the prestigious Cream awards, this year on 7 September at the Grosvenor House Park lane, as well as the British Dairying weekly digital newsletter which receives over 4,000 opens each week.

Established in 1994, British Dairying reaches, to the best of our knowledge, more dairy farmers than any other agricultural publication – 10,984 farm copies including 1,821 to mainly larger herds in Northern Ireland, where it is the only independent specialist dairy publication widely available. Farm circulation is not restricted by herd size or publication frequency and for many milk producers British Dairying is the only dairy publication now freely available to them. That’s a lot more opportunities for your advertisement to be seen and responded to, which is perhaps why some advertisers remark on an increased level of enquiries.

High visibility and impact for your message to be seen by readers British Dairying’s generous ratio of advertising to editorial means we provide more editorial pages than ads per issue. This ensures high visibility and impact and maximises the chance of your advertisements being seen by readers. We avoid composite pages of advertisements that reduce the chances of your ad being seen and read. All advertisements are therefore either on the same page as or facing editorial.

Editorial input the editorial is a blend of practical and business information, supplied by a range of dairy market sector specialist journalists and a variety of research, advisory and dairy associated organisations and edited by Oliver Cooper, a renowned journalist whose family were dairy farmers. Comment is provided by the well-known and authoritative dairy industry commentator and journalist Chris Walkland.