VMA New Marketing Talent Award

What do I have to do to enter?

• Candidates must be 34 years or younger on Friday 15th March 2024 and/or have been in marketing for no more than 5 years by this date.

• Candidates must have held a marketing role within the animal health industry for at least 18 months prior to Friday 15th March 2024 and must be working in a marketing role within the industry on this date. This could be, for example but not exclusively, for a pharmaceutical company, an agency, an association, a veterinary practice or an animal health or agricultural supplier.

• The VMA actively encourages all marketers to apply, irrespective of the size of their marketing budget.

• Your entry should be in the form of a 3-minute (max) video which must include:
• An overview of your marketing background.
• An outline of the marketing achievement of which you are most proud including metrics used to measure impact on the business
• Why you feel you should win the VMA New Marketing Talent Award.
• Videos should be filmed with no background noise. Submissions will be judged on creativity and content but not the quality of the video. This is your opportunity to engage the judges and demonstrate your marketing flair.

To be fair to all candidates, submissions must only be filmed on a phone and be filmed in landscape.

• You also need to provide an up-to-date, written CV.
• The closing date for written submissions is 5pm on Friday 15th December 2023.Late submissions will not be considered.

There is no entry fee and entry is via submission as file attachments to the entry form at the Entry Portal.

• All submissions will remain confidential and will be viewed by the judges only.
• All finalists must be available attend a case study in London on Tuesday 6th February 2024 no alternative date will be offered so all entrants are advised to put this date in their diary in anticipation of attendance.

The judges will use the following criteria during their evaluation:

• Professionalism and presentation of materials submitted
• Creative merit, innovation and uniqueness (original ideas, fresh thinking, insight)
• Evidence of personal (rather than team or agency) effort and impact
• Breadth and depth of marketing skills from across the marketing mix e.g. advertising, PR, digital, sales, exhibitions etc.
• Judicious selection of marketing tools and techniques for effective use of budget (regardless of the size of the available budget)
• Measure of effectiveness (sales uptake/market share/analytics) e.g. sales of product x increased from 5% to 25% over the 12 month period etc..
• Marketing planning – overall approach
• Evidence of marketing good practice
• Campaign analysis and review (feedback/monitoring /corrective action)