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Best B2B campaign during the COVID pandemic.
Vet Times
Circa Healthcare
Circa Healthcare have spent the past 15+ years serving the strategic marketing and communications needs of animal health companies. Our mission is ‘to help animals and people live well’. Our key differentiators include broad-ranging experience in the animal health market, and a deep understanding of the organisational and business objectives of our clients and their customers and consumers. We are able to effectively connect the dots between strategic goals and communications, and to integrate communications tactics across audiences and channels.
We offer proven experience in companion and production animal health, across all major categories including therapeutics, parasiticides, dental health, nutrition and supplements, veterinary oncology, connected pet and livestock health, telemedicine, veterinary associations, veterinary industry services, vaccines, diagnostics, pet insurance, and devices, among others. We also offer a wide range of strategic support services, including go-to-market strategies and portfolio planning, as well as competitive defence, and branding and positioning strategies.
The Circa team is now over 50 people strong, with offices in Edinburgh, UK and suburban Philadelphia, US, with additional team members situated across the UK, Europe and the US.
Why we are sponsoring categories?
We are committed to improving animal health through clear communications to key audiences, and there has been no tougher period in recent times to do this than during the past year with the COVID pandemic. The new category of awards will recognise teams who have gone above and beyond with their communication offerings during the pandemic and we look forward to seeing all the great submissions and congratulating the winners on their great work.
Dr. John Kirton
Director – Circa Healthcare Limited – https://www.circa-healthcare.co.uk/
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Best B2C support campaign during the COVID pandemic.
Vet Times
Circa Healthcare
Circa Healthcare have spent the past 15+ years serving the strategic marketing and communications needs of animal health companies. Our mission is ‘to help animals and people live well’. Our key differentiators include broad-ranging experience in the animal health market, and a deep understanding of the organisational and business objectives of our clients and their customers and consumers. We are able to effectively connect the dots between strategic goals and communications, and to integrate communications tactics across audiences and channels.
We offer proven experience in companion and production animal health, across all major categories including therapeutics, parasiticides, dental health, nutrition and supplements, veterinary oncology, connected pet and livestock health, telemedicine, veterinary associations, veterinary industry services, vaccines, diagnostics, pet insurance, and devices, among others. We also offer a wide range of strategic support services, including go-to-market strategies and portfolio planning, as well as competitive defence, and branding and positioning strategies.
The Circa team is now over 50 people strong, with offices in Edinburgh, UK and suburban Philadelphia, US, with additional team members situated across the UK, Europe and the US.
Why we are sponsoring categories?
We are committed to improving animal health through clear communications to key audiences, and there has been no tougher period in recent times to do this than during the past year with the COVID pandemic. The new category of awards will recognise teams who have gone above and beyond with their communication offerings during the pandemic and we look forward to seeing all the great submissions and congratulating the winners on their great work.
Dr. John Kirton
Director – Circa Healthcare Limited – https://www.circa-healthcare.co.uk/
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Best Virtual Event
of 2020
Vet Times
Circa Healthcare
Circa Healthcare have spent the past 15+ years serving the strategic marketing and communications needs of animal health companies. Our mission is ‘to help animals and people live well’. Our key differentiators include broad-ranging experience in the animal health market, and a deep understanding of the organisational and business objectives of our clients and their customers and consumers. We are able to effectively connect the dots between strategic goals and communications, and to integrate communications tactics across audiences and channels.
We offer proven experience in companion and production animal health, across all major categories including therapeutics, parasiticides, dental health, nutrition and supplements, veterinary oncology, connected pet and livestock health, telemedicine, veterinary associations, veterinary industry services, vaccines, diagnostics, pet insurance, and devices, among others. We also offer a wide range of strategic support services, including go-to-market strategies and portfolio planning, as well as competitive defence, and branding and positioning strategies.
The Circa team is now over 50 people strong, with offices in Edinburgh, UK and suburban Philadelphia, US, with additional team members situated across the UK, Europe and the US.
Why we are sponsoring categories?
We are committed to improving animal health through clear communications to key audiences, and there has been no tougher period in recent times to do this than during the past year with the COVID pandemic. The new category of awards will recognise teams who have gone above and beyond with their communication offerings during the pandemic and we look forward to seeing all the great submissions and congratulating the winners on their great work.
Dr. John Kirton
Director – Circa Healthcare Limited – https://www.circa-healthcare.co.uk/
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Marketing Team of the
Year 2020
Vet Times
Circa Healthcare
Circa Healthcare have spent the past 15+ years serving the strategic marketing and communications needs of animal health companies. Our mission is ‘to help animals and people live well’. Our key differentiators include broad-ranging experience in the animal health market, and a deep understanding of the organisational and business objectives of our clients and their customers and consumers. We are able to effectively connect the dots between strategic goals and communications, and to integrate communications tactics across audiences and channels.
We offer proven experience in companion and production animal health, across all major categories including therapeutics, parasiticides, dental health, nutrition and supplements, veterinary oncology, connected pet and livestock health, telemedicine, veterinary associations, veterinary industry services, vaccines, diagnostics, pet insurance, and devices, among others. We also offer a wide range of strategic support services, including go-to-market strategies and portfolio planning, as well as competitive defence, and branding and positioning strategies.
The Circa team is now over 50 people strong, with offices in Edinburgh, UK and suburban Philadelphia, US, with additional team members situated across the UK, Europe and the US.
Why we are sponsoring categories?
We are committed to improving animal health through clear communications to key audiences, and there has been no tougher period in recent times to do this than during the past year with the COVID pandemic. The new category of awards will recognise teams who have gone above and beyond with their communication offerings during the pandemic and we look forward to seeing all the great submissions and congratulating the winners on their great work.
Dr. John Kirton
Director – Circa Healthcare Limited – https://www.circa-healthcare.co.uk/
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2019 Awards Sponsors
PR Award
Vet Times
Veterinary Times is the UK’s market-leading news-led journal for the veterinary profession, distributed by name to all veterinary surgeons and veterinary nurses, with an audited circulation of 19,640. Sister publication VN Times provides monthly news, views and features to an audited circulation of 14,371. Content from both publications, together with other exclusive content, is available at www.vettimes.co.uk
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Marketing campaign award UK: turnover under £15m
Mark Allen Group
The UK Vet journals provide practical, up-to-date information for the whole clinical veterinary team. They cover all aspects of veterinary medicine, surgery and nursing care, and all species from the farm to the home. The accompanying online CPD programmes enable the veterinary surgeon or veterinary nurse to fulfil their complete CPD requirements.
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Practice Marketing Award
Boehringer Ingelheim
Boehringer Ingelheim is one of the world’s 20 leading pharmaceutical companies. Headquartered in Ingelheim, Germany, Boehringer Ingelheim operates presently with a total of some 50,000 employees worldwide. The focus of the family-owned company, founded in 1885, is on researching, developing, manufacturing and marketing new medications of high therapeutic value for human and veterinary medicine. In 2015, Boehringer Ingelheim achieved net sales of about 14.8 billion euros. R&D expenditure corresponds to 20.3 per cent of net sales. For more information, please visit www.boehringer-ingelheim.com
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Direct Mail Award
Vetfile
Vetfile is the most comprehensive and — more importantly — up-to-date database for the veterinary profession. With more than 26,000 vet professionals on our database, individuals can be selected to receive personalised and targeted direct mail straight to their door. We guarantee your communication is delivered professionally by name. Ongoing awareness campaigns ensure veterinary professionals are highly conscious and engaged with the trusted Vetfile brand, which reinforces your personal message to veterinary professionals.
Our mailings are personal because we are constantly building relationships and contacting vet practices on a daily basis to make sure we have their very latest information in order to target the correct people first time. Any information on the Vetfile database has been individually validated by the recipients, as the circulation of Veterinary Times and VN Times are both ABC audited.
By having access to more data, you are able to communicate with your target audience much more effectively, and target who you want and where you want. This allows us to tailor mailing packages to suit your needs.
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New Marketing
Talent Award
British Dairying
Established in 1994, British Dairying reaches, to the best of our knowledge, more dairy farmers than any other agricultural publication – 10,984 farm copies (January 2018) including 1,821 to mainly larger herds in Northern Ireland, where it is the only independent specialist dairy publication widely available. Farm circulation is not restricted by herd size or publication frequency and for many milk producers British Dairying is the only dairy publication now freely available to them. That’s a lot more opportunities for your advertisement to be seen and responded to, which is perhaps why some advertisers remark on an increased level of enquiries.
High visibility and impact for your message to be seen by readers British Dairying’s generous ratio of advertising to editorial (rarely above 50%) means we provide more editorial pages than ads per issue. This ensures high visibility and impact, and maximises the chance of your advertisements being seen by readers. We avoid composite pages of advertisements that reduce the chances of your ad being seen and read. All advertisements are therefore either on the same page as or facing editorial.
Editorial input The editorial is a blend of practical and business information, supplied by a range of dairy market sector specialist journalists and a variety of research, advisory and dairy associated organisations and edited by Mike Green, a renowned journalist whose family were dairy farmers. Comment is provided by the well known and authoritative dairy industry commentator and journalist Chris Walkland.
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Advertising Campaign Award
Vet Record/In Practice
“Vet Record supports the VMA awards because it does a first class job of drawing the key industry figures together in one room to celebrate creative, marketing and PR talent and success in the veterinary space. Many VMA members are our customers and we like to pay tribute to their hard work and support of our veterinary titles throughout the year.”
Adele Waters, Editor, VR & IP
Adele Waters, Editor, VR & IP
http://veterinaryrecord.bmj.com
http://inpractice.bmj.com/
About Vet Record and In Practice
Veterinary Record is the weekly official journal of the British Veterinary Association (BVA) and has been published weekly since 1888. It contains news, comment, letters and clinical research papers on a wide range of veterinary topics. Its classified advertisement section includes an extensive list of veterinary and veterinary-related jobs. The go-to veterinary resource since launch for 12,000+ recipients.
In Practice provides continuing educational material for veterinary practitioners. Peer-reviewed review articles by experts in their field cover all species, but principally farm and companion animals, providing a regular update on clinical developments and practice management. First published in 1979, it provides an extensive archive of useful articles for veterinarians wherever they practice. 16,000 veterinary professionals receive this title.
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Veterinary Media Advertising Award
Kynetec
Providing complete research solutions to enable smarter business decisions
Kynetec is the global leader in agricultural and animal health market research. We have a long history of market research expertise, specialising in animal health and nutrition, crop protection, farm machinery and equipment, seed/biotech and fertilisers and consult with all the major players in animal health and agriculture.
Global reach and local presence
Backed by a team of around 340 research professionals, around 250 skilled interviewers and a global network of around 70 associates and partners, our number one priority is to ensure that we deliver the highest-quality insight and foresight at the right time to enable our clients to confidently make the best decisions for their business.
Across the globe, our employees are located across 22 major agriculture and animal health countries. Our coverage extends to major and niche sectors of our industry, where we regularly undertake research projects in more than 70 countries.
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International Marketing Campaign Award
The Webinar Vet
Accruing the necessary annual CPD hours for vets often means attending far-flung conferences, sitting through expensive lectures and lots of rescheduling. The result? Stressed out, frustrated and time-poor vets.
The Webinar Vet offers an online CPD service for vets across the globe. With over 1000 high quality, live lecture webinars available on a huge range of veterinary issues and subjects, vets can achieve their required CPD objectives completely online – totally eradicating the need for costly travelling, stressful scheduling and time away from practice. As well as having the opportunity to watch the webinars live, all sessions are recorded and available via a member login, so vets can access the content as many times as they wish and at a time that suits them – all from the comfort of their own home.
With free and paid membership options available, our mission is to make veterinary education more accessible and affordable – and our engaged community of more than 60,000 vets worldwide is testament to exactly that. Our free webinars are sponsored by globally recognised organisations including Purina, SimplyHealth, Elanco and MSD, whilst our paid memberships offer content from world-class industry speakers from all over the world.
A key element of The Webinar Vet is Virtual Congress; an annual, online event that brings together vets from over 40 countries for a three-day festival of back-to-back sessions in everything from veterinary best practice and innovation to team management, marketing and mindfulness. What’s more, our One-for-One initiative means that, for every Virtual Congress ticket purchased, The Webinar Vet will donate a completely free ticket to a vet in a developing country.
The Company Vision of The Webinar Vet demonstrates our core objectives;
- To provide the highest quality vet-led content
- To be the world’s largest online veterinary community, and
- Have the planet’s most confident vets
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Detail Aid Award
DBT/ProAgrica
DBT operates as a global technology business specialising in Animal Health and Agriculture. We build intelligent, integrated solutions that enable business efficiency and growth using bespoke enterprise quality applications, precision data integration and digital marketing to give our clients the competitive edge they need.
We truly believe in the value of connected systems, processes and enriched data. It helps our customers get meaningful and evidenced based insight and decisions.
We specialise in supply chain EDI order to cash processes, sourcing data from farm management systems or vet practice management systems, processors, veterinary businesses – we focus on driving customer insight, reducing errors, gaining a competitive advantage, analysing your data landscape and improving market share.
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Marketing Campaign Award UK: turnover over £15M
Noble Futures
Noble Futures is a leading specialist recruitment consultancy for the Animal Health, Agricultural, Equine & Pet industries. With an emphasis on executive, management, sales, marketing, technical and clerical roles, Noble Futures has a dedicated network of expert recruitment consultants located across the UK and Ireland.
An enthusiastic attendee of the VMA Awards for the last seven years, the Noble Futures team are firm believers in the celebration of achievement and consequently the company is returning sponsor of the VMA Marketing Campaign Award for the 3rd year running.
Tony Noble, Managing Director of Noble Futures comments “we’re delighted to be back on board to sponsor the VMA Marketing Campaign Award. Creativity is a key contributor to business success in today’s fast paced global economy. Successful companies need to stand out to get noticed and nowhere is this more evident than in creative marketing campaigns that extend beyond a single communications channel. It takes a special talent to create an integrated campaign that is successful across multiple channels and as we’re all about talent here at Noble Futures, we’re delighted to be given this opportunity to reward it.”
Noble Futures manages recruitment for many of the UK’s leading nutrition, supplement and pharmaceutical companies, in addition to many other leading product and service led organisations. Experts in their field, the team has an in-depth knowledge of the animal health industry and has many decades of combined experience in recruiting for success. “A keen eye for connecting employee to employer”, “great insight in matching people to organisations” and “an amazing ‘can do’ attitude” are just a few of the many comments the Noble Futures team receives on a regular basis.
The Noble Futures’ approach to recruitment focuses upon quality, not quantity, which allows the team to deliver a first-class service to both client and candidate. By working with a select client base, the company presents the most exciting job opportunities in the industry and works tirelessly to find the most attractive candidates for any vacancy.
Noble continues “the Noble Futures ethos is built upon the three core pillars of expertise, an individualised service and complete confidentiality. Our consultants take time to get to know both our client’s needs and our candidate’s strengths and motivations. This allows us to really understand the role and help us to find the perfect person to fill it.”
Whether you are managing your company’s recruitment needs or you’re looking for your next big career move the Noble Futures team are on hand to provide you with expert advice and direction and are committed to placing people first.
For more information and the latest vacancies, see www.noble-futures.com
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Digital Innovation Award
Brand iQ
Brand iQ is a technology built and developed by the N2 Group, which started back in 2010. The initial concept was to develop a print platform to meet the needs of our core clients. We have since evolved into a Brand and Digital Asset Management system used by many types of organisation from leading charities to creative agencies.
The platform is exclusively developed and supported by our talented team in the UK and through a constantly evolving R&D process is continually improved to meet the needs of our clients and the industries we work within.
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Integrated Digital Award
Vet Times
vettimes.co.uk is a point-of-need resource, specifically and mindfully crafted with the busy veterinary professional in mind. The need to supply a growing and digitally-inclined audience with a substantial online publication was accomplished and developed, evident in the recent release of our online podcasts, Vet Times Podcast, VN Times Podcast, VBJ First Opinions.
For veterinary professionals, every day is a learning curve, so clinical content and CPD are at the heart of vet times.co.uk – not only are users seconds away from thousands of articles from our market-leading publications Veterinary Times, VN Times and VBJ, but the site is also home to exclusive online content and features extensive CPD listings from providers throughout the UK.
The introduction of podcasts to our arsenal has enabled us to offer busy professionals the chance to receive high-quality and relevant news and content in an exciting new area of growth for our business and the services we offer. Our leading position in the market has allowed us to achieve interviews and insight from well-known figures within the industry, resulting in clinically-backed and interesting podcast content.
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Farm Media Award
Farmers Weekly
Farmers Weekly is the leading multimedia information service for farmers and agricultural businesses in print, online and face-to-face.
The magazine and its website www.fwi.co.uk provide news, market prices, technical advice, opinion and a range of vital interactive services for farm businesses of all shapes and sizes.
Online you can buy and sell farm equipment, find a job, recruit staff, seek step by step technical guidance, view videos, share pictures and participate in forum discussions. Farmers Weekly can help you grow your business with up-to-date information and advice on market prices and trends, taxation tips, export figures and buying and selling. Farmers Weekly has been providing a service to the UK farming community for over 80 years and prides itself on delivering authoritative and independent content that farmers can trust.
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New Product Award
CM Research
CM Research is a full-service market research agency specialized in the veterinary and pet owner sector. Our research offering covers new product development, segmentation, modelling, ad testing and brand health tracking, using both qualitative and quantitative methodologies.
Specialising in veterinary market research, since 2010 we have run hundreds of surveys and interviewed more than 100,000 vets and pet owners across most countries in Europe. From fielding simple surveys amongst our panellists to complex advanced statistics, CM Research has the experience and knowledge to help you.
We own and manage our online panels:
Vetspanel is the largest exclusive membership-only community for vets and vet nurses where veterinary professionals are rewarded for sharing their opinions on a variety of issues. Almost 20,000 veterinary professionals are members in: UK, France, Germany, Spain, Italy, Sweden, Belgium, Poland, Netherlands, Czech Republic, Finland, Denmark, Australia, Brazil, South Africa and the US.
Petspanel is a community of pet owners from across seven countries of Europe who share their opinions on a variety of small animal / companion animal issues.
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Point of Sale Award
Lewis Business Media
Lewis Business Media Ltd (LBM) is a multi-platform media business operating in a number of B2B markets, the largest of which is the UK agriculture sector. We publish magazines, newsletters & websites, organise events and manage data. Our agriculture portfolio includes:
Pig World
Pig World magazine is the journal of the National Pig Association and the only magazine for the UK’s thriving pig sector, with a website providing a daily news service. The National Pig Awards is the industry’s annual event, while Pigs Tomorrow – a biennial conference – is the latest addition to the portfolio and the most recent instalment attracted 300 delegates.
Poultry Business
Poultry Business magazine and its website, Poultry News, are the leading source of news, views, technical advice and product developments in the UK poultry sector, spanning both production and processing sectors of both the meat and egg industries. Poultry Business also organises the National Egg & Poultry Awards.
OvertheCounter
OvertheCounter is the journal of both AMTRA and AHDA and is the only magazine & website for the UK’s SQPs. An SQP (suitably qualified person) has attained the professional qualification required to sell certain animal health products. The OvertheCounter magazine and website provide news, technical updates and CPD modules. In addition, OvertheCounter organises a number of CPD conferences and the National SQP awards.
Farm Business
Farm Business is a fortnightly digital magazine and associated website. The magazine is sent to 15,000 leaders of farm businesses in the UK and covers high level political, environmental and business developments that are of interest to large scale farmers. Farm Business also organises the annual Food & Farming Industry Awards, a prestigious awards hosted in the Houses of Parliament. LBM’s philosophy is to adopt a reader-first approach. If your content engages and inspires, commercial opportunities will follow.
For further information please contact:
Editorial
Pigs & Farm Business – Alistair Driver, alistair@lewisbusinessmedia.co.uk
Poultry– Chloe Ryan, chloe@lewisbusinessmedia.co.uk
OvertheCounter – Simon King, simon.king@lewisbusinessmedia.co.uk
Commercial
Pigs & Poultry – Martin Goult, martin@lewisbusinessmedia.co.uk
OvertheCounter – Emma Sharp, emmas@lewisbusinessmedia.co.uk
Farm Business – James Ryan, james@lewisbusinessmedia.co.uk
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Table Wine
Virtual Recall
Co-founders Charlie Barton and Jamie Crittall launched Virtual Recall® in 2011 to offer simple, profitable client communication to other vets like ourselves. Our vision was, and still is, to develop the best client communication services on the market for vets, pets and owners, transforming client service, improving animal health and delivering extraordinary top line profits.
As vets in practice together, our joint passion for animal health and sustainable business, and our different skills and experience, led to the concept and reality of Virtual Recall®.
We believe passionately in doing business in a way that fits our principles. We want Virtual Recall® to be a driving force in the global ambition to improve health outcomes through improved compliance, across both animal and human health. We also believe in sustainable, ethical business practices, and we partner with other organisations that share our beliefs and our vision for better animal health and compliance.
The Virtual Recall® team is based in Guildford, in Surrey, England. We provide text and email client reminder services to veterinary practices across the UK, Ireland, Australia, New Zealand and the USA.
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Pre and post drinks
Pegasus
Pegasus is a 120-strong full-service, integrated communications consultancy with a reputation for delivering impactful and creative campaigns that instigate genuine behaviour change for our clients – all in line with our mission to Inspire Healthy Decisions.
Our multi award-winning animal health team comprises 20 animal health communications experts including researchers, veterinarians and animal health journalists with a dedicated animal health design and digital support team – all specialists in communicating to veterinary practitioners, livestock professionals, pet owners and the industry.
We offer our clients strategic and creative consultancy as well as brand development, media relations, influencer relations, events and exhibitions, digital and social marketing, content development & marketing, editorial and media writing, graphic design, animation, video production, and corporate reputation management including crisis and issues management.
Headquartered in the UK, our work spans Global, European and local market strategic programming and activation. As part of Ashfield, we have a global footprint across 21 countries across multiple therapy and service areas in animal and human health.
We like to work with our clients as early on in the planning process as possible – from building brands, to ensuring awareness campaigns are set up to drive genuine behaviour change. We do this through our planning framework CHANGE, which begins with a rigorous analysis of brand, market and audience. We apply this knowledge to our behaviour change model to create a strategy with purpose and a comprehensive channel plan to reach your audiences in the most effective way.
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Vets Favourite Advertisement Award
CM Research
CM Research is a full-service market research agency specialized in the veterinary and pet owner sector. Our research offering covers new product development, segmentation, modelling, ad testing and brand health tracking, using both qualitative and quantitative methodologies.
Specialising in veterinary market research, since 2010 we have run hundreds of surveys and interviewed more than 100,000 vets and pet owners across most countries in Europe. From fielding simple surveys amongst our panellists to complex advanced statistics, CM Research has the experience and knowledge to help you.
We own and manage our online panels:
Vetspanel is the largest exclusive membership-only community for vets and vet nurses where veterinary professionals are rewarded for sharing their opinions on a variety of issues. Almost 20,000 veterinary professionals are members in: UK, France, Germany, Spain, Italy, Sweden, Belgium, Poland, Netherlands, Czech Republic, Finland, Denmark, Australia, Brazil, South Africa and the US.
Petspanel is a community of pet owners from across seven countries of Europe who share their opinions on a variety of small animal / companion animal issues.
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Exhibition Award
Cow Management
CowManagement is a magazine that is always packed full of interesting and useful information that helps UK dairy producers to manage their herds and run their businesses more efficiently.
CowManagement prides itself on being different to other dairy magazines. The articles are fresh and interesting and focus on new ideas and technological developments. The magazine is published by Davies Porter Media Ltd, together with six UK partners whose businesses are integral to the UK dairy industry.
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Companion Animal Equine Consumer Media Advertising Award
Pirouette Communications
Pirouette is a communications agency specialising in business-to-business communications within the veterinary and farming sectors. We specialise in digital and print media, e-communications and business support, with a particular emphasis on media planning & buying and digital communications.
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