2021 Awards Sponsors

Veterinary/Animal Health Media Advertising Award

Market insights for building winning strategies and brands

Kynetec is the global leader in agricultural and animal health market research. We have a long history of market research expertise, specialising in animal health and nutrition, crop protection, farm machinery and equipment, seed/biotech and fertilisers and consult with all the major players in animal health and agriculture.

Global reach and local presence

Backed by a team of around 850 market research professionals, our number one priority is to ensure that we deliver the highest-quality insight and foresight at the right time to enable our clients to confidently make the best decisions for their business. Across the globe, our employees are located in around 30 countries. Our coverage extends to major and niche sectors of our industry, where we regularly undertake research projects in more than 80 countries.

Market and Customer Insights for Animal Health – UK and Ireland

VetTrak provides monthly market monitoring of pharmaceutical and pet food health products delivered into the veterinary and trade channels for the UK and Ireland. It quantifies and segments the market for both companion animals and production animals.

Enabling data-driven business decisions with confidence, VetTrak helps to prioritize sales and marketing investments, identify new registration opportunities, improve product positioning, set relevant budgets and targets for distribution, monitor business performance and identify gaps and opportunities in the market.

In addition to the tracking data from VetTrak, our customer insights team can help you find answers to your unique business challenges. From new product development to product launch success through to developing brand advocates, our range of innovative qualitative and quantitative customer insights provide the knowledge that enable winning strategies and brands.

Connect with our market research expertise – UK and Ireland

Helen Austin has been working in the animal health industry for more than 20 years, starting with Schering-Plough, now known as MSD, for over 8 years. She then moved into positions within Janssen Animal Health and Elanco.  Helen started at Kynetec in 2011. Having used Kynetec’s data and analysis tools on the client side, one of Helen’s strengths is her ability to help clients analyse and interpret the data to provide the insights they need in their daily job.

Connect with Helen, Helen.Austin@kynetec.com

Farm Media Award
Farmers Weekly

Farmers Weekly is the UK’s leading agricultural media brand, delivering actionable content, innovative events, and a range of services to farmers.  Our goal is to be in every farmer’s pocket, to be the starting point for all their business information needs, and to inspire profitable decision making.

To our weekly magazine readers, daily website users and social media followers we provide authoritative and independent news and information.  We also have a number of events and services to inspire, inform and support our audience.

The biggest of these is the Farmers Weekly Awards held at The Grosvenor House Hotel in Park Lane, London. Each year through a rigorous judging process, which includes a visit to every farm on the shortlist for each category, with the most deserving farmers rewarded culminating in the award for the Farmers Weekly Farmer of the Year.

We also produce face to face events such as Britain’s Fittest Farmer, a YouTube series in Farmer’s Apprentice and a variety of tailored webinars designed to connect sponsors to our audience with carefully crafted, valuable content.

2021 saw the launch of the Transition project, a new initiative which involves content, a webinar series and podcast aimed at helping our audience to secure a sustainable future for their farm business in the face of changes to payments and bold carbon neutral targets for the sector. 

Alongside the Transition podcast we also have The Farmers Weekly podcast and Boots & Heels podcast covering the top news and key issues in British farming.

Our classified platform in print and online allows our audience to easily connect in a marketplace to buy and sell machinery and equipment. In addition to this, the Farmers Weekly R&D tax credits service, in partnership with Leyton, can help farmers inject cashflow into their farm through tax incentives that they may be eligible for.

Companion Animal/Equine Consumer Media Advertising Award

Company overview: 

Circa is a truly unique blend of unexpected combinations of capabilities. We’re a casual amalgamation of award-winning creative, scientific understanding, and strategic awareness with a focus and expertise in animal health—all supported and built by a team with experiences from a diverse range of industries. We do things differently by embracing a blend of left-brain/right-brain thinking in all that we do. Whether it’s combining historical and current market insights with the latest creative technologies, mixing science and art, or fusing data and design—we find ways to produce amazing results for our clients and the markets they operate in. It’s the give and the get, the best of both worlds. It’s not normal but it works, beautifully.

Our team is over 50 people strong with a growing mix of skills and experience to based out of the US and UK.

Why are we sponsoring the awards? 

“The animal health market is an exciting space to be at the moment and we’re proud to support and celebrate the industry through the VMA Awards.  The companion animal/equine consumer media award is always a highlight for us and there’s a wealth of creative communications out there that deserve to be recognised.”

Dr. John Kirton. Managing Director, Circa Healthcare Limited. https://circahealthcare.com/

Advertising Campaign Award
In Practice/Vet Record

“Vet Record supports the VMA awards because it does a first class job of drawing the key industry figures together in one room to celebrate creative, marketing and PR talent and success in the veterinary space. Many VMA members are our customers and we like to pay tribute to their hard work and support of our veterinary titles throughout the year.”
Adele Waters, Editor, VR & IP


About Vet Record and In Practice

Veterinary Record is the weekly official journal of the British Veterinary Association (BVA) and has been published weekly since 1888. It contains news, comment, letters and clinical research papers on a wide range of veterinary topics. Its classified advertisement section includes an extensive list of veterinary and veterinary-related jobs. The go-to veterinary resource since launch for 12,000+ recipients.

In Practice provides continuing educational material for veterinary practitioners. Peer-reviewed review articles by experts in their field cover all species, but principally farm and companion animals, providing a regular update on clinical developments and practice management. First published in 1979, it provides an extensive archive of useful articles for veterinarians wherever they practice. 16,000 veterinary professionals receive this title.

Marketing Campaign Award
(UK turnover under £15M)
UK Vet Journals

The UK Vet journals provide practical, up-to-date information for the whole clinical veterinary team. They cover all aspects of veterinary medicine, surgery and nursing care, and all species from the farm to the home. The accompanying online CPD programmes enable the veterinary surgeon or veterinary nurse to fulfil their complete CPD requirements.

Marketing Campaign Award
(UK turnover over £15M)
Noble Futures

Noble Futures is a leading specialist recruitment consultancy for the Animal Health, Agricultural, Equine & Pet industries. With an emphasis on executive, management, sales, marketing, technical and clerical roles, Noble Futures has a dedicated network of expert recruitment consultants located across the UK and Ireland.

An enthusiastic attendee of the VMA Awards for the last seven years, the Noble Futures team are firm believers in the celebration of achievement and consequently the company is returning sponsor of the VMA Marketing Campaign Award for the 3rd year running.

Tony Noble, Managing Director of Noble Futures comments “we’re delighted to be back on board to sponsor the VMA Marketing Campaign Award. Creativity is a key contributor to business success in today’s fast paced global economy. Successful companies need to stand out to get noticed and nowhere is this more evident than in creative marketing campaigns that extend beyond a single communications channel. It takes a special talent to create an integrated campaign that is successful across multiple channels and as we’re all about talent here at Noble Futures, we’re delighted to be given this opportunity to reward it.”

Noble Futures manages recruitment for many of the UK’s leading nutrition, supplement and pharmaceutical companies, in addition to many other leading product and service led organisations. Experts in their field, the team has an in-depth knowledge of the animal health industry and has many decades of combined experience in recruiting for success. “A keen eye for connecting employee to employer”, “great insight in matching people to organisations” and “an amazing ‘can do’ attitude” are just a few of the many comments the Noble Futures team receives on a regular basis.

The Noble Futures’ approach to recruitment focuses upon quality, not quantity, which allows the team to deliver a first-class service to both client and candidate. By working with a select client base, the company presents the most exciting job opportunities in the industry and works tirelessly to find the most attractive candidates for any vacancy.

Noble continues “the Noble Futures ethos is built upon the three core pillars of expertise, an individualised service and complete confidentiality. Our consultants take time to get to know both our client’s needs and our candidate’s strengths and motivations. This allows us to really understand the role and help us to find the perfect person to fill it.”

Whether you are managing your company’s recruitment needs or you’re looking for your next big career move the Noble Futures team are on hand to provide you with expert advice and direction and are committed to placing people first.

For more information and the latest vacancies, see www.noble-futures.com

Direct Mail Award

Vetfile is the most comprehensive and, more importantly, up-to-date database for the veterinary profession. With more than 31,500 veterinary professionals on our database, individuals can be selected to receive personalised and targeted direct mail straight to their door. We guarantee your communication is delivered professionally by name. Ongoing awareness campaigns ensure veterinary professionals are highly conscious and engaged with the trusted Vetfile brand, which reinforces your personal message to veterinary professionals.

Our mailings are personal because we are constantly building relationships and contacting vet practices on a daily basis to make sure we have their very latest information to target the correct people first time. Any information on the Vetfile database has been individually validated by the recipients, as the circulation of Vet Times and VN Times are both ABC audited.

By having access to more data, you are able to communicate with your target audience much more effectively, and target who you want and where you want. This allows us to tailor mailing packages to suit your needs.

Detail Aid Award

DBT operates as a global technology business specialising in Animal Health and Agriculture. We build intelligent, integrated solutions that enable business efficiency and growth using bespoke enterprise quality applications, precision data integration and digital marketing to give our clients the competitive edge they need.

System & Data Integration

We truly believe in the value of connected systems, processes and enriched data. It helps our customers get meaningful and evidenced based insight and decisions. We specialise in supply chain EDI order to cash processes, sourcing data from farm management systems or vet practice management systems, processors, veterinary businesses – we focus on driving customer insight, reducing errors, gaining a competitive advantage, analysing your data landscape and improving market share.

International Marketing Campaign Award
The Webinar Vet

Accruing the necessary annual CPD hours for vets often means attending far-flung conferences, sitting through expensive lectures and lots of rescheduling. The result? Stressed out, frustrated and time-poor vets.

The Webinar Vet offers an online CPD service for vets across the globe. With over 1000 high quality, live lecture webinars available on a huge range of veterinary issues and subjects, vets can achieve their required CPD objectives completely online – totally eradicating the need for costly travelling, stressful scheduling and time away from practice. As well as having the opportunity to watch the webinars live, all sessions are recorded and available via a member login, so vets can access the content as many times as they wish and at a time that suits them – all from the comfort of their own home.

With free and paid membership options available, our mission is to make veterinary education more accessible and affordable – and our engaged community of more than 60,000 vets worldwide is testament to exactly that. Our free webinars are sponsored by globally recognised organisations including Purina, SimplyHealth, Elanco and MSD, whilst our paid memberships offer content from world-class industry speakers from all over the world.

A key element of The Webinar Vet is Virtual Congress; an annual, online event that brings together vets from over 40 countries for a three-day festival of back-to-back sessions in everything from veterinary best practice and innovation to team management, marketing and mindfulness. What’s more, our One-for-One initiative means that, for every Virtual Congress ticket purchased, The Webinar Vet will donate a completely free ticket to a vet in a developing country.

The Company Vision of The Webinar Vet demonstrates our core objectives;

  • To provide the highest quality vet-led content
  • To be the world’s largest online veterinary community, and
  • Have the planet’s most confident vets
Point of Sale Award
Lewis Business Media Ltd

Lewis Business Media Ltd (LBM) is a multi-platform media business operating in a number of B2B markets, the largest of which is the UK agriculture sector. We publish magazines, newsletters & websites, organise events and manage data. Our agriculture portfolio includes:

Pig World

Pig World magazine is the journal of the National Pig Association and the only magazine for the UK’s thriving pig sector, with a website providing a daily news service. The National Pig Awards is the industry’s annual event, while Pigs Tomorrow – a biennial conference – is the latest addition to the portfolio and the most recent instalment attracted 300 delegates.

Poultry Business

Poultry Business magazine and its website, Poultry News, are the leading source of news, views, technical advice and product developments in the UK poultry sector, spanning both production and processing sectors of both the meat and egg industries. Poultry Business also organises the National Egg & Poultry Awards.


OvertheCounter is the journal of both AMTRA and AHDA and is the only magazine & website for the UK’s SQPs. An SQP (suitably qualified person) has attained the professional qualification required to sell certain animal health products. The OvertheCounter magazine and website provide news, technical updates and CPD modules. In addition, OvertheCounter organises a number of CPD conferences and the National SQP awards.

Farm Business

Farm Business is a fortnightly digital magazine and associated website. The magazine is sent to 15,000 leaders of farm businesses in the UK and covers high level political, environmental and business developments that are of interest to large scale farmers. Farm Business also organises the annual Food & Farming Industry Awards, a prestigious awards hosted in the Houses of Parliament. LBM’s philosophy is to adopt a reader-first approach. If your content engages and inspires, commercial opportunities will follow.

For further information please contact:



Practice Marketing Award
Boehringer Ingelheim

Boehringer Ingelheim is one of the world’s 20 leading pharmaceutical companies. Headquartered in Ingelheim, Germany, Boehringer Ingelheim operates presently with a total of some 50,000 employees worldwide. The focus of the family-owned company, founded in 1885, is on researching, developing, manufacturing and marketing new medications of high therapeutic value for human and veterinary medicine. In 2015, Boehringer Ingelheim achieved net sales of about 14.8 billion euros. R&D expenditure corresponds to 20.3 per cent of net sales. For more information, please visit www.boehringer-ingelheim.com

Integrated Digital Campaign Award
Veterinary Times

vettimes.co.uk is the online presence for market-leading magazine Vet Times and provides a real-time resource for the latest changes within the veterinary profession as they happen. From breaking news and clinical content to thought-provoking opinion pieces from veterinary colleagues and competitions, vettimes.co.uk is trusted by veterinary professionals throughout all the stages of their careers. It is also home to Vet Times CPD+, offering veterinary surgeons and nurses exclusive CPD from leading names in the profession across all species. With a focus on well-being and business content, CPD+ now features more than 450 items of premium CPD.

In addition, veterinary surgeons and nurses can find their next CPD course through Vet Times CPD, which showcases a wide-ranging variety of courses from external providers – allowing veterinary professionals to reduce the time spent searching for their next course. As well as dedicated courses for surgeons and nurses, courses are also available for non-clinical staff members such as practice managers and receptionists.

Extending the services offered to veterinary professionals, vettimes.co.uk is also home to the well-respected Vet Times Jobs, providing solutions for both jobseekers and employers.

Recognising the need to be able to deliver content to veterinary surgeons and nurses in a way that meets the demands of their jobs and schedules, the podcasts section of vettimes.co.uk remains incredibly popular. Offering dedicated content through multifaceted channels for Vet Times, VN Times and VBJ – and with some of the most well-respected voices in the industry – the podcasts allow veterinary professionals to engage with vettimes.co.uk in a way that fits around their busy lives.

vettimes.co.uk presents a variety of ways to get prominent messages out in front of veterinary professionals – to find out more, visit the dedicated advertising solutions website.

Digital Innovation Award
Purple Agency

Purple Health is a specialist division of Purple Agency. We believe health is a spectrum that touches all of us – from illness to wellness, intervention to prevention, human to animal. With this in mind, Purple Health works with a range of clients and brands to promote products that help and heal, making our health the best it can be.

Our expertise is broad and versatile, spanning pharma, animal health, health & wellness (OTC), rare disease, medical devices and medical communications.

We’re as dedicated and passionate as we are qualified, with a committed team of expert healthcare marketing specialists, strategists, writers, designers, and developers in house. Our extensive experience spans the full range of communications, including brand and product campaigns, proposition development, and digital and multichannel strategy.

New Marketing Talent Award
British Dairying

Established in 1994, British Dairying reaches, to the best of our knowledge, more dairy farmers than any other agricultural publication – 10,984 farm copies (January 2018) including 1,821 to mainly larger herds in Northern Ireland, where it is the only independent specialist dairy publication widely available. Farm circulation is not restricted by herd size or publication frequency and for many milk producers British Dairying is the only dairy publication now freely available to them. That’s a lot more opportunities for your advertisement to be seen and responded to, which is perhaps why some advertisers remark on an increased level of enquiries.

High visibility and impact for your message to be seen by readers British Dairying’s generous ratio of advertising to editorial (rarely above 50%) means we provide more editorial pages than ads per issue. This ensures high visibility and impact, and maximises the chance of your advertisements being seen by readers. We avoid composite pages of advertisements that reduce the chances of your ad being seen and read. All advertisements are therefore either on the same page as or facing editorial.

Editorial input The editorial is a blend of practical and business information, supplied by a range of dairy market sector specialist journalists and a variety of research, advisory and dairy associated organisations and edited by Mike Green, a renowned journalist whose family were dairy farmers. Comment is provided by the well known and authoritative dairy industry commentator and journalist Chris Walkland.

PR and Social Award
Veterinary Times

Veterinary Times is the UK’s market-leading news-led journal for the veterinary profession, distributed by name to all veterinary surgeons and veterinary nurses, with an audited circulation of 19,640. Sister publication VN Times provides monthly news, views and features to an audited circulation of 14,371. Content from both publications, together with other exclusive content, is available at www.vettimes.co.uk

Face to Face Exhibition Award

The BSAVA is a professional membership association and registered charity, which exists to advance care for companion animals. Established in 1957 as an Association run by the profession, for the profession, the BSAVA has a membership of more than 10,000 veterinary surgeons, vet nurses and students.

We work in the UK and internationally to promote excellence in small animal practice through education and science, by facilitating training, research and developing policy. Each year we deliver numerous education courses, host the largest small animal Congress in Europe, publish books, manuals, apps and magazines designed to support the professional development of veterinary surgeons and vet nurses.

Virtual/Hybrid Event Award
Cow Management

CowManagement – the leading dairy read for progressive UK dairy producers. Free to all dairy business owners and herd managers, the magazine is published 10 times a year. Articles are written by a team of award-winning agricultural journalists, and each issue is packed with the latest information covering all areas of herd and dairy business management to help UK dairy producers to run their herds and businesses more efficiently. CowManagement prides itself on being different to other dairy magazines. The articles are fresh and interesting and focus on new ideas and technological developments.

Further information is available on our website www.cowmanagement.co.uk

The magazine is produced by Davies Porter Media.

Packaging/Application/Delivery Award
New Product of the Year Award and Veterinary Readership Award
CM Research

CM Research is a full-service market research agency specialized in the veterinary and pet owner sector. Our research offering covers new product development, segmentation, modelling, ad testing and brand health tracking, using both qualitative and quantitative methodologies across multiple geographies.

Specialising in veterinary market research, since 2010 we have run hundreds of surveys and interviewed more than 100,000 vets and pet owners across most countries in Europe. From fielding simple surveys amongst our panellists to complex advanced statistics, CM Research has the experience and knowledge to help you.

We own and manage our online panels:

Vetspanel is the largest exclusive membership-only community for vets and vet nurses where veterinary professionals are rewarded for sharing their opinions on a variety of issues. Almost 30,000 veterinary professionals are members in: UK, France, Germany, Spain, Italy, Sweden, Belgium, Poland, Netherlands, Czech Republic, Finland, Denmark, Australia, Brazil, South Africa and the US.

Petspanel is a community of pet owners from across seven countries of Europe who share their opinions on a variety of small animal / companion animal issues.

Pre & Post Drinks
Mind + Matter

We are a global, creative integrated marcomms agency offering a ‘health first, sector second’ approach, with over 250 sector experts with unparalleled breadth of capabilities.  We deliver strategic, creative and insightful programmes that drive measurable behaviour change.

We create integrated, meaningful experiences by bringing data and emotion together using our proprietary strategic planning model, CHANGE, developed with UCL’s Centre of Behaviour Change.

Table Wine
Virtual Recall

Co-founders Charlie Barton & Jamie Crittall launched Virtual Recall in 2011 to offer simple, profitable client communications to veterinarians to help improve tasks they found piling up in practice.

Understanding the importance of customer engagement and loyalty, they developed a (software) solution to transform client communications and so provide the best service on the market for vets, pets and owners, resulting in improved animal health and continuous outstanding profits. More recently, with COVID-19 changing the way we shop and buy, Virtual Recall launched an online re-ordering, payment and home delivery service for a safe and contactless customer journey, providing convenience to the client through a pandemic and beyond.

Charlie & Jamie believe passionately in doing business in a way that fits their principles. Virtual Recall is a driving force in the global ambition to improve health outcomes through improved compliance, better customer service and easier workloads for practices. They also believe in sustainable, ethical business practices, and we partner with other organisations that share their beliefs and our vision for better animal health and compliance.

In the summer of 2020, Virtual Recall became part of Zoetis, the world’s leading animal health company. A significant change, you may think, and in some ways it is – but in all the essentials, our companies values and passions that drive Virtual Recall remain the same and will never change.

Remaining totally committed to improving animal health and welfare through enhancing the client experience, providing convenience, reducing administrative workloads for practice teams (so staff can focus on pets and their owners) and improving workflows in clinics.

Based in Guildford, in Surrey, England, the team provides multi-channel client communication services and home delivery services to pet-owners through veterinary practices across the UK, Ireland, Australia, New Zealand and now expanding throughout Europe, Canada, Japan and beyond.