The Veterinary Marketing Association (VMA) Annual Seminar is to be held this year at the IPA (Institute of Practitioners in Advertising) in London and presented by a panel of top creatives and researchers with a wealth of experience, including judges for the VMA and PM Society Awards. The CPD event will bring together both veterinary marketers and creative agencies, says VMA chair, Jane Manning: “This years’ seminar is for all those who work on creative campaigns, both client and agency side, to learn how to work best together as a team; to develop mutual understanding and pushboundaries, whilst challenging and driving each other to deliver creative that’s both effective and potentially award winning!”
Delivered by a panel of globally successful individuals on Friday 5th October 2018, the seminar will take delegates through the entire creative journey from initial research and ideas to final creative campaign delivery. “The content will provide delegates with an in depth understanding of the creative process, and how marketing and creative can best work together at each stage to achieve overall business and creative success,” adds Jane.
The day will be delivered in cohesive sessions with a Q&A and debate opportunity following each presentation:
- Know your market; Malgorzata Palczewska, Kynetec.
- Creating the brief; Tracey Brader, DDB Remedy.
- Interpreting the brief and going to concepts; Stuart Cripps, N2 Group.
- Final campaigns and case studies; Selwyn Learner, Learner, Adams Bones
- Concluding with a panel discussion on “What is successful creative and how can this be measured?
“The VMA is dedicated to enabling its members to achieve marketing excellence in animal health and this seminar will deliver pertinent, high quality CPD together with a fantastic networking opportunity. It really is a day not to be missed!”
To know more about this event and reserve your places, please go to: https://www.vma.org.uk/events/vma-annual-seminar/
Or contact us at secretary@vma.org.uk or phone 020 8076 7126.
