‘Advertising: The Interesting Truth’
This event took place on the 20th September – to find out more, click here
An exclusive one-day interactive workshop, to help animal health marketers develop their understanding of how to create great advertising and practice this first hand, is being hosted by the Veterinary Marketing Association (VMA) and leading London creative health agency DDB Remedy.
VMA chair Jane Manning says: “We are delighted to be able to offer this fantastic opportunity to work with DDB, the home of the recent John Lewis adverts! DDB Remedy has a strong creative heritage, a focus on health communications and a passion to create standout campaigns. To ensure delegates can take full advantage of the expertise and guidance to practice their skills, the workshop is limited to 12 places.”
Hosted at the DDB Remedy offices in London on 20th September 2018, the workshop will include a networking lunch and be structured as follows:
- Background to advertising, its birth and development
- Discuss and debate what makes great advertising
- Introduce a fictitious brand and work as a group to develop a creative ‘single minded proposition’
- Breakout group work to communicate this ‘single minded proposition’
- Discussion and summary
“The day promises high quality CPD specifically designed for marketers working in animal health. It really is a unique opportunity for delegates lucky enough to secure a place,” adds Jane.
For more information and to book a place, visit: https://www.vma.org.uk/events/vma-advertising-the-interesting-truth/
Or contact us at secretary@vma.org.uk or phone 020 8076 7126.
Note in return for DDB Remedy generously sponsoring this event, the VMA says it is donating a minimum of 50% of the proceeds to its charity for 2018, the Animal Welfare Foundation (AWF).
