Take a punt… making better use of social media in veterinary marketing

Join the VMA and special guests for a day discussing all things social media!

Voco Hotel

Henley Rd, Sandford-on-Thames, Oxford OX4 4GX

Thursday September 14th 2023

09:30 – 16:00

Topics that will be covered include:

  • There are so many social media platforms to choose from it’s hard to know where to start…Cat Henstridge (A.K.A Cat the Vet) will be running through what’s hot and what’s not.
  • Claire Simper from Vets Digital will be discussing how to use the power of social media to reach pet owners.
  • AI is a hot topic at the moment so Hamzah Malik from Regent Branding will be teaching you how this can be utilised to help grow your social media presence.
  • And finally, Katie Ford from VETstagram will be sharing her expertise and chairing a panel discussion on creating engaging social media content and building online communities.

In amongst these exciting sessions will be a networking lunch followed by punting along the Oxford Thames!

Everyone welcome, whether you are starting out in marketing or an old-timer, working in veterinary practice or an industry marketing team.


Our Speakers

A thriving and engaging social media presence is a hugely positive marketing tool for veterinary businesses but creating this takes time, effort and imagination and there is a growing number of platforms that we can post on, each with its own unique features, that themselves are evolving all the time.  How can we keep up? Where should we be putting  our time and resources?  Can we use them all?  Should we even try?

Cat will take us through the leading platforms, how they are different and how they themselves are changing.  She will also discuss what we should be posting, where we should be posting and how we can best engage and interact with our followers

Cat is a small animal veterinary surgeon working in clinical first opinion practice.  She is also a content creator on several different social media platforms as ‘Cat The Vet’, where she has grown large, engaged, audiences by sharing information and news about pets, animal welfare and the veterinary profession.

Speaking to pet owners- bridging the gap between pharma marketeers and the social media advocate in practice.
Pet parents are seeking information about their pets online more than ever before, and this isn’t going to change any time soon! Engaging with these pet owners at the right stage of pet ownership through social media channels has become more crucial than ever. This talk will delve into the relationship between veterinary pharma marketing and in-practice social media advocacy focusing on strategies to create a more inclusive and trustworthy connection with pet owners.
Drawing on experience of managing social media pages for over 150 veterinary practices, it will cover; Best Practices, tips, and tricks, regulation awareness and how to synchronise pharmaceutical marketing resources and in-practice social media advocates’ efforts alongside technology, to help boost pet owner compliance and ultimately improve animal welfare.

Claire Simper  
Director Service 

Claire entered the veterinary industry in 2009 as Evening Receptionist at a small local practice and quickly progressed her career to Practice Manager. Through nearly every role in the practice (apart from the Vet!), she gained experience in patient and client care, staff management, marketing and business operations.
Now running Europe’s largest digital marketing agency- VetsDigital, she uses her experience to help veterinary practices and businesses connect with pet owners using digital marketing, specifically leveraging social media and content strategy.

Hamzah is the Founder of Regent Branding, an award-winning digital consultancy that empowers and instills confidence in brands navigating the digital landscape.

After university, Hamzah embarked on the John Lewis graduate scheme, gaining invaluable insights into the inner workings of JohnLewis.com. He then worked for several years at VBD, honing their digital strategy across the verticals of SEO, content marketing, PPC, and social media advertising, winning the VMA Highly Commended Young Marketer of the Year Award, after which he launched Regent Branding.

A passionate advocate for remote and flexible working, Hamzah has built Regent Branding into a global digital powerhouse of 32 experienced professionals. He has worked with a client roster that includes the likes of Taco Bell, Direct Line, the British Army, and Nobu Hotels. Regent Branding recently won the annual PPC, SEO, and social media marketing awards with Tech Behemoths.

Hamzah’s current approach involves creating digital products alongside internal talent. The most recent of these products is Vet Pulse, a breakthrough AI-powered veterinary assistant that has seen rapid growth in the UK and the USA. A keen contributor to the ‘AI Ethics’ landscape, Hamzah is driven to approach new technologies in a useful, innovative, and honest manner.

Katie is an experienced small animal vet, having graduated from Liverpool in 2012 and gaining her RCVS Certificate in Internal Medicine in 2017. She became passionate about opening conversations up around imposter syndrome and self-doubt following her own experiences in the veterinary profession, and trained as a coach with further study in a number of areas, as well as publishing a series of books. Katie grew a following of over 20,000 across social media as @katiefordvet, and is an international and keynote speaker, both in the vet profession and beyond. She co-founded Vet Empowered in 2020, offering personal development content and group coaching services, namely to recent graduates.

As her businesses grew, she saw the importance of money mindset and financial independence, not only within her own clients but in making personal progress too. She joined VetYou as a co-director, helping to break down barriers around finances within the profession and to enable access to timely, expert financial advice.

Throughout her career, Katie has picked up various other skills, from a Level 7 in Event Mananagement (running VETstagram in 2020 and 2023) to a Digital Marketing Diploma. She has been nominated for several awards, from BrightMinds Influencer, MYTA Entrepreneur of The Year and Business Woman of The Year.

She is currently studying for a Masters Degree in Emotional Wellbeing.

Katie was awarded the RCVS Inspiration award in 2023.

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