Inspirational Paralympic icon and world record holder Danny Crates hosted a glittering ceremony for 360 animal health and veterinary industry guests at [last Friday’s] Veterinary Marketing Association (VMA) Annual Awards.

The event, held in London at the soon to be appointed ‘Royal’ 5 Star London Lancaster Hotel, treated guests to surprise soprano singing waiters, outstanding haute cuisine, and was guided by the familiar, dulcet tones of the ‘voice of the balls’ Alan Dedicoat.

The awards showcase skill, creativity, professionalism in veterinary and animal health marketing. The 19 award winners are;

Veterinary Media Advertising Award sponsored by Kynetec

Winner – Metacam for Cattle, Company – Boehringer Ingelheim Animal Health, Agency – ICC

 

Farm Media Advertising Award sponsored by Farmers Weekly

Winner – Metacam for Cattle, Company – Boehringer Ingelheim Animal Health, Agency – ICC

 

Companion Animal and Equine Consumer Media Award sponsored by Home Marketing and MG Communications

Winner – Be Lungworm Aware, Company – Bayer Animal Health, Agency – MBC

 

Advertising Campaign Award Sponsored by Vet Record and In Practice

Winner – Seresto Press Ads, Company – Bayer Animal Health, Agency – MBC

 

Marketing Campaign Award sponsored by Noble Futures

Winner – Auction Market Tour, Company – Boehringer Ingelheim Animal Health, Agency – Stand Creative

 

Marketing Campaign Award Sponsored by DBT part of ProAgriga

Winner – Footfall Magazine, Company & Agency Onswitch

 

Direct Mail Award Sponsored by VetFile

Winner Bovela Mailer Series, Company – Boehringer Ingelheim Animal Health, Agency – Lime

 

Detail Aid Award Sponsored by Moneypenny

Winner Metacam Cattle e Detail, Company Boehringer Ingelheim Animal Health, Agency – ICC

 

International Marketing Campaign Award Sponsored by Mo Gannon and Associates

Winner – Parasite Party, Company Merial Animal Health, Agency – Publicis Pixelpark

 

Point of Sale Award sponsored by Henry Schein Animal Health

Winner – No Bite is Right, Company – Bayer Animal Health, Agency – MBC

 

Practice Marketing Award Sponsored by Merial Animal Health

Winner – Whitstable Bay Veterinary Centre, Agency – OnSwitch

 

Integrated Digital Campaign Award Sponsored by N2 Group

Winner – Viral Cats, Company – Merial Animal Health, Agency – Pegasus

 

Digital Technology Award Sponsored by N2 Group

Winner – Equitop myoplast, Company – Boehringer Ingelheim Animal Health, Agency – Crimson Cat

 

PR Award Sponsored by Vet Times and VN Times

Winner – Home For Honey, Company Bayer Animal Health, Agency – Pegasus and Markettiers

 

Exhibition Award Sponsored by London Vet Show

Winner – IPVS 2016, Company – Boehringer Ingelheim Animal Health, Agency – Stand Creative

 

Young Marketer of the Year Award Sponsored by Sponsored by British Dairying magazine and supported by the VMA

Winner – Helen Tweed, Marketing Manager at easipetcare Ltd

 

Veterinary Readership Award Sponsored by CM Research

Winner – Metacam for Dogs and Cats, Company – Boehringer Ingelheim Animal Health, Agency – ICC

 

New Product of the Year Sponsored by CM Research

Winner – Osurnia, Company – Elanco Animal Health

 

The President’s Award Sponsored by the VMA

Winner – Bovela Auction Market Tour, Company – Boehringer Ingelheim Animal Health, Agency – Stand Creative