Member Resources

Here you can find our helpful marketing document templates and our latest how-to’s and tips!

Need some support during the ‘new normal’?

The VMA are delighted to announce that we have joined forces with Jo Woods of Shine Health and Wellness Coaching, to give our members the opportunity for wellness support as they adapt to remote working (and living!).

Click the link to visit the Shine site, where you can complete a Wellness 360 report and find out what areas you may require support, Jo will then be on hand to provide some personalised advice, all in complete confidence.

This is exclusively for VMA members and we hope you find this of benefit during these challenging times.

Marketing toolkit

Creative Brief

A document to help you capture ideas
to inform the creation or design of
marketing materials

SWOT analysis template

A grid to help look at strengths, weaknesses, opportunities or threats associated with an idea, product or service.

Basic marketing plan

Guidelines and template on how to develop your marketing plan

Marketing Insights

Marketing ‘how to’ Top Tips and Advice

Useful links

NOAH Code of Practice

Vital information for all NOAH Registered companies on regulations around promotion of animal health products

Veterinary Medicines Directorate (VMD)

Legal information on the advertising of animal health products

Animal Medicines Training Regulatory Association (AMTRA)

Independent regulatory body whose task it is to ensure that the prescription and supply of VPS animal medicines in the UK is undertaken in a responsible manner by AMTRA qualified persons (SQPs).

FEDIAF (The European Pet Food Industry Federation)

For advice on the Code of Good Labelling Practice for Pet Food

Chartered Institute of Marketing

International body for marketing and business development

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