Member Resources

Here you can find our helpful marketing document templates and our latest how-to’s and tips!

Need some support during the ‘new normal’?

The VMA are delighted to announce that we have joined forces with Jo Woods of Shine Health and Wellness Coaching, to give our members the opportunity for wellness support as they adapt to remote working (and living!).

Click the link to visit the Shine site, where you can complete a Wellness 360 report and find out what areas you may require support, Jo will then be on hand to provide some personalised advice, all in complete confidence.

This is exclusively for VMA members and we hope you find this of benefit during these challenging times.

FIND OUT MORE

Marketing toolkit

Creative Brief

A document to help you capture ideas
to inform the creation or design of
marketing materials

.docx

.pdf

SWOT analysis template

A grid to help look at strengths, weaknesses, opportunities or threats associated with an idea, product or service.

.docx

.pdf

Basic marketing plan

Guidelines and template on how to develop your marketing plan

.docx

.pdf

Marketing Insights

Marketing ‘how to’ Top Tips and Advice

Motivating veterinary professionals to do market research

27/09/2017

VMA Admin

How can surveys engage an extremely time-poor target such as veterinary surgeons? Here are 5 tips on how to motivate vets to take part.

How to be a good client

23/06/2017

VMA Admin

“Clients get the advertising they deserve” David Ogilvy When I was given this subject to write about it was quite…

Making the most of your PR Agency

23/05/2017

VMA Admin

Whether you have a full marketing role within a large pharmaceutical company or you work for a veterinary practice where…

Managing Marketeer

15/12/2016

VMA Admin

Why should anyone want to be led by you?

Marketing Metric Blog Series: 1. The Importance of Marketing Metrics

20/11/2016

VMA Admin

By Committee Member Alice Laurens. Customers are the most critical aspect of any business. Ensuring customer satisfaction and maintaining positive…

Marketing Metric Blog Series: 2. Analysing customer satisfaction levels – General Principles

20/11/2016

VMA Admin

By Committee Member Alice Laurens. As discussed in the previous article, customers are the most critical aspect of any business.…

Marketing Metrics Blog Series: 3. Focus: Analysing customer satisfaction levels with the NPS

20/11/2016

VMA Admin

By Committee Member Alice Laurens. The previous articles in this series were dealing with the importance of marketing metrics in…

Marketing Metrics Blog Series: 4. Focus: Building marketing accountability with a marketing dashboard

20/11/2016

VMA Admin

By Committee Member Alice Laurens. Now that we have had a better understanding of the importance of marketing metrics for…

Creating engaging communications

09/09/2016

VMA Admin

Liz Rawlings, Communications Manager at Dechra Veterinary Products shares 6 helpful tips to keep in mind when putting your copy…

Social media – get on it!

09/09/2016

VMA Admin

Linda Christoffersson, Marketing Manager at Denplan Pet Health Plans, outlines why social media is a vital tool in the marketing…

Member Resources

Need some support during the ‘new normal’?

Marketing toolkit

Creative Brief

SWOT analysis template

Basic marketing plan

Marketing Insights

Marketing ‘how to’ Top Tips and Advice

Motivating veterinary professionals to do market research

How to be a good client

Making the most of your PR Agency

Managing Marketeer

Marketing Metric Blog Series: 1. The Importance of Marketing Metrics

Marketing Metric Blog Series: 2. Analysing customer satisfaction levels – General Principles

Marketing Metrics Blog Series: 3. Focus: Analysing customer satisfaction levels with the NPS

Marketing Metrics Blog Series: 4. Focus: Building marketing accountability with a marketing dashboard

Creating engaging communications

Social media – get on it!

Useful links

NOAH Code of Practice

Veterinary Medicines Directorate (VMD)

Animal Medicines Training Regulatory Association (AMTRA)

FEDIAF (The European Pet Food Industry Federation)

Chartered Institute of Marketing

secretary@vma.org.uk