VET PRACTICE MARKETING

Marketing in Veterinary Practice

Presented by Susan Goodfellow, Chief Marketing Officer, XL Vets
Considering a career in Veterinary Practice Marketing? Find out more about the activities you may be involved in, differences between species groups and why this makes for an exciting and varied career choice. Including an interview with Alice Mainwaring of Belmont Farm & Equine.

Veterinary Medicines Directorate

Presented by various contributors
This short series of 5 presentations discusses the role of the VMD and the regulations that marketeers of veterinary medicinal products should be aware.

Public Relations – Top Tips to Raise your Profile

Presented by Ceri Jane Hackling, Managing Director, Cerub Public Relations
This presentation offers insight into what PR is, how it will benefit your business and offers hints and tips about how to implement your own PR strategy and what to look for in an agency.

Role of the British Veterinary Association

Presented by Daniella Dos Santos, BVA President 2020, British Veterinary Association (BVA)
This presentation will introduce you to the British Veterinary Association; the largest membership community for the veterinary profession. You’ll find out how we use our voice to provide leadership, champion the profession, influence policy makers and more.

Working with an Advertising Agency

Presented by John Kirton, Managing Director, Circa UK
A beginners guide to working with advertising agencies: what to expect and how to get the best out of the relationship.