First Year in Marketing

Presented by Abbie King, Senior Behavioural Product Manager, Ceva
This presentation gives an overview of what a product manager needs to know in their first year on the job.

Market Research – the marketer’s best friend

Presented by Mo Gannon, Director, MG&A
This presentation (12’ 53) covers the foundations of market research including; defining what is meant by market research and outlining its many benefits, when to use qualitative techniques and when to use quantitative techniques, how to select a market research agency and what to include in a market research brief and top tips on how to make your budget work harder for you.

Marketing in Veterinary Practice

Presented by Susan Goodfellow, Chief Marketing Officer, XL Vets
Considering a career in Veterinary Practice Marketing? Find out more about the activities you may be involved in, differences between species groups and why this makes for an exciting and varied career choice. Including an interview with Alice Mainwaring of Belmont Farm & Equine.

Veterinary Medicines Directorate

Presented by various contributors
This short series of 5 presentations discusses the role of the VMD and the regulations that marketeers of veterinary medicinal products should be aware.

Public Relations – Top Tips to Raise your Profile

Presented by Ceri Jane Hackling, Managing Director, Cerub Public Relations
This presentation offers insight into what PR is, how it will benefit your business and offers hints and tips about how to implement your own PR strategy and what to look for in an agency.

Role of the British Veterinary Association

Presented by Daniella Dos Santos, BVA President 2020, British Veterinary Association (BVA)
This presentation will introduce you to the British Veterinary Association; the largest membership community for the veterinary profession. You’ll find out how we use our voice to provide leadership, champion the profession, influence policy makers and more.

Sales to Marketing

Presented by Emily Whitehouse, Ruminant Marketing Manager, MSD Animal Health
Watch this presentation to learn how to transition effectively from a sales to a marketing role.