New Marketing Talent Award

Generously sponsored by British Dairying magazine and supported by the VMA, this award is intended to recognise a new marketer, either in age, experience or both, who has demonstrated marketing flair within the veterinary and animal health industry.


2021 Winner!

Nicole Hearne, BA (Hons); Marketing Manager at VetCT

I graduated from Lincoln University with a BA (Hons) in Advertising and Public Relations. After working in marketing throughout various industries for over six years, I developed a clear vision for the type of industry I wanted to be involved with. This move to the veterinary sector has been one of the most satisfying decisions I have made to date and has given me true purpose. I feel privileged to be part of a company whose mission is to make the veterinary world a better place.

What we loved about Nicole’s submission:
Nicole demonstrated…

  • An evidence-based, outcome-centric, strategic marketing approach
  • Professional curiosity about her stakeholders, developing strong customer relationships and journeys
  • A genuine passion for the industry and its people

2021 Finalist

Audra Shreeve; Content Marketing Manager, CVS Group Plc
I started my marketing career as a Marketing Apprentice and then a Marketing Assistant at a housing association. However, my desire was to work for a brand that was better aligned with my interests, and as an animal lover, a career in the veterinary industry was a perfect match! This move led me to a role at CVS Group Plc as a Digital Marketing Executive, spanning the full marketing sphere. A couple of years later, I moved into a dedicated content and social media focused position, which suited my skill set and enthusiasms more. I was subsequently promoted to Content Marketing Manager for The Healthy Pet Club and Horse Health Programme and, late last year, also broadened my responsibilities to include the own-brand pet insurance, MiPet Cover.

What we loved about Audra’s submission:
Audra displayed…

  • Creativity
  • Passion
  • A wealth of problem-solving ideas

2021 Finalist

Ciaran Lenehan; Technical Specialist, Chanelle Animal Health
I come from a farming background and studied Animal Science in University College Dublin, before completing a Masters in cattle production. Following this I spent two years as a Livestock Specialist with the Farmers Journal, before joining Chanelle to help drive and promote the growth of their exciting POM-VPS portfolio in the UK.

What we loved about Ciaran’s submission:
Ciaran presented as…

  • A strong written and verbal communicator
  • An intuitive marketer
  • A commercially-focussed businessman

Previous Winners

Winner 2020

Debbie Cox; Battlab

Winner 2019

Abbie King; Ceva Animal Health

Winner 2018

Amy Scott; Boehringer Ingleheim

Winner 2017

Anna Thomas; Agriapet Insurance

Winner 2016

Helen Tweed; easipetcare ltd

Winner 2015

Alice Laurens; Elanco Animal Health

Winner 2014

Amanda Melvin; MSD

Winner 2013

Justin Phillips; White Cross Vets

Winner 2012

Anna Prest; Lintbells

Winner 2011

Jemima Mead; Boehringer Ingelheim

What is the New Marketing Talent Award, how do you enter and what could you win? Hear from the award judges and our 2020 winner to see what the process involves!

New Marketing Talent Award – more information

Why enter?

As well as prestige and platform opportunities, the New Marketing Talent Award winner will receive:

  • A bursary of £2,000 towards approved marketing CPD
  • VMA-facilitated New Marketing Talent Mentorship Program
  • Certificate of achievement with logo which can be used for professional publicity
  • Complementary access to VMA CPD events for 12/24* months (extension due to COVID)

*Exclusions apply.

The winner will also have the opportunity to benefit from:

  • An invitation to join the VMA Committee
  • VMA-generated PR opportunities

All finalists will each receive a Certificate of achievement and logo which can be used for professional publicity and a £100 personal cash prize.

All finalists are invited as guests of the VMA to the VMA Annual Awards event at the Royal Lancaster London, where the winner will be announced.