Integrated Digital Campaign Award Entry

This award recognises marketing campaigns executed across the digital, online and social media channels available. An evolving and ever changing sector, key to success is about understanding how to harness and leverage the power across multiple channels. Choosing the right messaging and tools to reach your audience, understanding what is working and reacting to data insights will help to gain user engagement and ultimately success. The campaign must have been executed in the UK during 2018.

Judging Criteria

Note In line with the mission of the VMA to drive marketing excellence, we are proud to advise that the new BVA Pet Advertising Guidelines launched on 04/12/18 will also be considered, as appropriate. These guidelines can be viewed here.

1. Initial Impact: Does the entry stand out? Is there an overall wow factor? Is the entry engaging and interesting?
2. Audience Appeal:Does the entry demonstrate a good understanding of the target audience? Is the entry appropriate for the audience? Is the entry appealing to the target audience?
3. Creativity/Originality:Specifically considering the animal health industry has the entry demonstrated creative thinking or delivery? Does the entry look/feel original?
4. Messaging: Does the copy draw you in? Is the copy well written? Is the messaging clear and appropriate? Is the messaging consistent across channels? Does the messaging persuade to purchase or influence beliefs?
   
5. Channels and Integration: Have the most appropriate channels/ tools been used in accordance with the campaign objectives? Does the entry showcase integration and deliver a cohesive campaign?
6. Reporting/Reaction: Does the entry demonstrate use of appropriate reporting tools? Does the entry show adaptability/reaction depending on results?
7. Achievement: How well has the entry met its SMART* objectives? Do the results demonstrate achievement?

*SMART Objectives: Specific, Measurable, Achievable, Relevant and Time-Bound

Entry Form

Please complete the entry form below – all fields marked * are compulsory. Uploaded entries should be in JPG/JPEG or PDF format, using the submission templates provided. Files should be high res (300 dpi) but not exceed 25MB.

Entrants for this award should submit the website address and/or details of any relevant digital technology used for this campaign with instructions on how to access it – passwords or login details required.

Once your entry has been submitted, you will be invoiced the entry fee after submission. The invoice will be sent separately in due course after the deadline or may be delayed a few days to consolidate the invoice details if entering multiple categories.