Insights & Brand Strategy Workshop 2018

GETTING TO KNOW YOUR TARGET AUDIENCE (Introductory Morning Session)

Details
Target audience: Broad audience to include junior brand managers, junior marketing execs with up to 1 years’ experience, practice managers/owners
Agenda topics:
• Why insights are important
• Types of insights (primary & secondary)
• Audience insights and trends in animal health (vet, pet and livestock)
• Examples in practice
• Tools at your disposal
• Insights workshop exercise

26th June 2018

10:00 – 1:00pm

Debate Venue

BRACKNELL

Networking Lunch 1:00 – 1:30pm

INSPIRING BEHAVIOUR CHANGE, INSIGHTS AND PLANNING WORKSHOP (Advanced Afternoon Session)

Details
Target audience: Marketing savvy audience e.g. marketers and brand managers within AH companies with 2-3 years plus experience, or people within a marketing role in practice
Agenda topics:
• What is strategic planning
• Why insights are important
• Types of insights (market, brand, audience)
• Audience insights and trends in animal health (vet, pet and livestock)
• Examples in practice
• Com-B workshop (capability, opportunity, motivation)

26th June 2018

1:30 – 4:30pm

Debate Venue

BRACKNELL

This event is sponsored by Pegasus

NOTE: To make the most of this event we recommend booking a full day ticket. However, half day tickets are available if you wish to only attend either the morning or afternoon sessions.

Useful info

Debate venue:

Ticket prices:

Full Day Members: £250.00 + VAT

Full Day Non-Members: £350.00 + VAT

Half Day Members: £150.00 + VAT

Half Day Non-Members: £195.00 + VAT

Upon registering you will receive a receipt via email; invoices for payment by BACs will be sent separately.

BOOK HERE

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Insights and Brand Strategy Workshop Non Members

Insights and Brand Strategy Workshop Members

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