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GETTING TO KNOW YOUR TARGET AUDIENCE (Introductory Morning Session)
Details
Target audience: Broad audience to include junior brand managers, junior marketing execs with up to 1 years’ experience, practice managers/owners
Agenda topics:
• Why insights are important
• Types of insights (primary & secondary)
• Audience insights and trends in animal health (vet, pet and livestock)
• Examples in practice
• Tools at your disposal
• Insights workshop exercise
Networking Lunch 1:00 – 1:30pm
INSPIRING BEHAVIOUR CHANGE, INSIGHTS AND PLANNING WORKSHOP (Advanced Afternoon Session)
Details
Target audience: Marketing savvy audience e.g. marketers and brand managers within AH companies with 2-3 years plus experience, or people within a marketing role in practice
Agenda topics:
• What is strategic planning
• Why insights are important
• Types of insights (market, brand, audience)
• Audience insights and trends in animal health (vet, pet and livestock)
• Examples in practice
• Com-B workshop (capability, opportunity, motivation)

This event is sponsored by Pegasus
NOTE: To make the most of this event we recommend booking a full day ticket. However, half day tickets are available if you wish to only attend either the morning or afternoon sessions.
Useful info
Debate venue:
Ticket prices:
Full Day Members: £250.00 + VAT
Full Day Non-Members: £350.00 + VAT
Half Day Members: £150.00 + VAT
Half Day Non-Members: £195.00 + VAT
Upon registering you will receive a receipt via email; invoices for payment by BACs will be sent separately.