This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
GETTING TO KNOW YOUR TARGET AUDIENCE (Introductory Morning Session)
Details
Target audience: Broad audience to include junior brand managers, junior marketing execs with up to 1 years’ experience, practice managers/owners
Agenda topics:
• Why insights are important
• Types of insights (primary & secondary)
• Audience insights and trends in animal health (vet, pet and livestock)
• Examples in practice
• Tools at your disposal
• Insights workshop exercise
Networking Lunch 1:00 – 1:30pm
INSPIRING BEHAVIOUR CHANGE, INSIGHTS AND PLANNING WORKSHOP (Advanced Afternoon Session)
Details
Target audience: Marketing savvy audience e.g. marketers and brand managers within AH companies with 2-3 years plus experience, or people within a marketing role in practice
Agenda topics:
• What is strategic planning
• Why insights are important
• Types of insights (market, brand, audience)
• Audience insights and trends in animal health (vet, pet and livestock)
• Examples in practice
• Com-B workshop (capability, opportunity, motivation)
This event is sponsored by Pegasus
NOTE: To make the most of this event we recommend booking a full day ticket. However, half day tickets are available if you wish to only attend either the morning or afternoon sessions.
Useful info
Debate venue:
Ticket prices:
Full Day Members: £250.00 + VAT
Full Day Non-Members: £350.00 + VAT
Half Day Members: £150.00 + VAT
Half Day Non-Members: £195.00 + VAT
Upon registering you will receive a receipt via email; invoices for payment by BACs will be sent separately.