VMA House of Lords Debate, July 3rd 2024

Unleashing AI in Veterinary Marketing:
Man’s Best Friend or Digital Dilemma?

Join us for a lively debate on this of the moment topic. Get insights from key opinion leaders on the applications, limitations and opportunities of AI in the veterinary market right now, as well as how these tools will integrate into marketing strategies and activities, longer term. The event concludes with networking during our drinks reception and a mouth-watering four-course lunch in the stunning surroundings of The Terrace.

This prestigious event is not to be missed and is suitable for all animal health marketers and veterinary partners.

Numbers are strictly limited, so please book early to avoid disappointment due to security protocols. Bookings are not transferable or refundable. Places are limited to 35 at the moment.

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Houses of Parliament, Parliament Square, London SW1A 0PW

Wednesday July 3rd, 2024

10:00 – 14:30

Generously hosted and chaired by Lord de Clifford

Our Speakers

Dr. Siegel – Vice President of Marketing, Amerisource Bergen MWI Animal Health

Dr. Siegel is the Vice President of Marketing at Amerisource Bergen MWI Animal Health. Within this role, she leads a team focused on customer adoption of proprietary technology solutions within companion and production animal market segments. Prior to joining MWI, she worked at Elanco Animal Health and Boehringer Ingelheim Animal Health in the US and Global marketing teams. Additionally, she has held roles at Banfield as a market Field Director and Prior to joining Elanco, she worked as the Market Field Director for Banfield in the San Francisco Bay Area. Until that time, she worked in roles based in Germany for Boehringer Ingelheim Animal Health Global Marketing as a Manager for Pipeline Products and as a Global Technical Manager, both for therapeutics and vaccines. Within these roles she was responsible for new pipeline product marketing evaluation, planning and forecasting, marketing strategy, brand management (vaccines), key opinion leader relationship management, and launching of innovative products to the market.

Her clinical experience includes both emergency and general veterinary practice, as well as roles as Chief of Staff and a director of veterinary hospital management and operations. Sandra received her veterinary degree from North Carolina State University, her PhD in Cell Biology & Neuroscience from the University of North Dakota School of Medicine, and Marketing Certificate from Harvard University extension school. She completed a post-doctoral fellowship at Massachusetts General Hospital/Harvard University and a Small Animal rotating internship VCA Gaithersburg in Maryland.

Through these experiences, Dr. Siegel has developed deep experience and a keen interest in portfolio strategy, evaluating and identifying unmet market needs, including the use of technology paired with AI in the veterinary space to promote efficient working operations in the clinical setting.

Arne Mosselman – ainigma

Arne Mosselman is the founder of ainigma, a cutting-edge consultancy specializing in Generative AI change management and organizational innovation.

With a rich background in sociology, he transitioned into a multifaceted brand builder, influencing PR, advertising, media, and sports marketing across Europe and the Middle East. His expertise in steering strategic and creative transformations was solidified through significant roles, including spearheading the future of public relations at a global communications consultancy and contributing to the Olympics in Rio ’16 and PyeongChang ’18. At ainigma, Arne’s leadership in generative AI implementation showcases his commitment to navigating businesses through the digital age.

Timeline of the day

  • Access to the room from 9.45. Please note that no refreshments will be served in the room so feel free to arrive up to 30 minutes early for some networking and a coffee in the café downstairs.
  • Meeting: 1000 – 1200 noon. The meeting will start promptly at 10.00, please note that late arrivals may not be permitted to enter.
  • 12 noon: drinks reception on The Terrace followed by a delicious four-course lunch
  • Finish: 14.30 approximately