House of Lords Debate 2022:
Marketing veterinary medicines 2023 and beyond


Join us on Wednesday 15th June for the 2022 VMA House of Lords debate, generously hosted and chaired by Professor The Lord Trees of The Ross.

After entering the prestigious Palace of Westminster, delegates will hear presentations on a number of topics from speakers:

  • Dawn Howard, Chief Executive of the National Office of Animal Health
  • Simon Doherty, Director of Vet Sustain
  • Marian Bos, Interim Head of the Legislation and Enforcement Office at the Veterinary Medicines Directorate
  • Roshan Kapoor from WeAreMBC, an international, insight-led brand strategy, design and activation agency whose clients include many well-known vet pharma companies

A lively debate will no doubt ensue and the event concludes with a Prosecco reception and a mouth-watering four course lunch in the stunning surroundings of The Terrace.

This prestigious event is not to be missed and suitable for all animal health marketers. Numbers are strictly limited so please book early to avoid disappointment and due to security protocols, bookings are not transferable or refundable.

This event is aimed at all who market animal health products. Numbers are strictly limited so book early to avoid disappointment. Due to security protocol, bookings are not transferable or refundable. No booking will be accepted after Monday 6th June 2022.

So make sure you book your place and be part of it!

Event format

Short, informal presentations followed by a lively debate including:

  • The challenges facing the supply of POM-V medicines to NI
  • The challenges of ensuring existing / new / innovative products in GB & NI
  • Managing the marketing of the blockbuster products across EU (including GB & NI) if / when licenses start to diverge
  • Sustainability for animal health marketers

Timeline of the day

  • Meeting 1000 – 1200 noon (please allow a minimum of 30 minutes for security / COVID checks plus time to buy a pre-meeting coffee in the Café downstairs if you so wish). Late arrivals may not be permitted to enter.
  • 12 noon Champagne reception on The Terrace

Lunch Menu

To start: South coast fish and chips – crisp halibut, triple-cooked pipers, tartare hollandaise, salt & vinegar scraps, crushed peas

Main course: Herefordshire beef sirloin – Berkshire watercress purée, beef and potato roll, chard, spring onion, turnips, summer truffle and beef dripping bearnaise

Vegetarian/vegan optionKentish pea, broad bean Wellington – Berkshire watercress purée, potato roll, chard, spring onion, turnips, summer truffle and vegan dripping bearnaise

Dessert: English Strawberry and lime – strawberry crème brûlée tart, poached strawberries, lime syrup, strawberry ice cream

To finish: Coffee & House of Lords chocolate truffles

Wines: Conti d’Arco Prosecco Brut, Veneto, Italy, NV – Lyngrove Collection Chenin Blanc, Stellen-bosch, South Africa, 2020 – Mountain Range Merlot, Chile, 2019

Houses of Parliament, Parliament Square, London SW1A 0PW

Wednesday June 15th, 2022

Debate from 10:00 – 12:00

Short Biography of Professor The Lord Trees of The Ross FRCVS, FMedSci, HonFRSE

Lord Trees graduated as a veterinary surgeon in 1969 from Edinburgh University, worked in mixed general practice and then completed a PhD before joining Elanco (Rome) as a Veterinary Advisor for their Middle East/North African operations. In 1980 he was appointed Lecturer in Veterinary Parasitology at the University of Liverpool and went on to become Professor of Veterinary Parasitology and then Dean of the Faculty of Veterinary Science from 2001-2008. He was President of the Royal College of Veterinary Surgeons (RCVS) 2009-2010. He was Chairman of the Board of the Moredun Research Institute from 2011-20. He is Chief Veterinary Advisor to the Veterinary Record and In Practice. He is a Fellow of the Academy of Medical Sciences and an Honorary Fellow of the Royal Society of Edinburgh. Lord Trees was appointed a Life Peer (through the House of Lords Appointments Commission) to sit on the Crossbenches, in 2012. His interests include veterinary matters, animal health and welfare, global health, One Health and Neglected Tropical Disease, trade standards and sustainability in animal agriculture, and science and technology in general.

Generously hosted and chaired by Professor The Lord Trees of The Ross

Our Speakers


Dawn Howard is Chief Executive of NOAH, the leading trade association representing the UK animal health industry.

Since joining NOAH in 2014 she has successfully steered the organisation through EU Exit uncertainty and the challenge of the COVID-19 pandemic, whilst providing a robust promotion of the animal health sector which has helped to increase both the profile and membership of the Association. She is a passionate advocate for high standards of both animal health and welfare and the benefits trade associations bring to represent industry and influence policy. Dawn also strongly supports evidence based proportionate regulation, innovation and the advantages new scientific developments can deliver for society. These will continue to be important issues as the UK develops its profile on the global stage.

Prior to joining NOAH Dawn was based in Brussels where she represented UK agriculture in the office of the National Farmers Union. Her responsibilities included animal health, animal welfare and trade. She later headed up the European body for farm animal breeders, EFFAB. Dawn also worked for a number of years in UK Government, in animal health and welfare, pesticides and plant health.

She originally qualified as a botanist and maintains a keen interest in environmental issues and gardening. She speaks Spanish (badly), lives in rural Cambridgeshire and is married with two sons and a cat.

Tickets and pricing