Farm Media Advertising Award Entry

This award is for advertisements that have been used to promote a product or service to a farmer audience. Entries should have been targeted direct to the farmer and appeared in a farming journal or newspaper in the UK during 2019. Entries will typically be a single advertisement.

Judging Criteria

  1. Initial Impact: Does the entry stand out? Is there an overall wow factor? Is the entry engaging and interesting?
  2. Audience Appeal: Does the entry demonstrate a good understanding of the target audience for this category? Is the entry appropriate for the audience? Is the entry appealing to the target audience?
  3. Creativity/Originality: Specifically considering the animal health industry has the entry demonstrated creative thinking or delivery? Does the entry look/feel original?
  4. Messaging: Do the headlines draw you in? Is the copy well written? Is the messaging clear and appropriate? Does the messaging persuade to purchase or influence beliefs?
  5. Achievement: How well has the entry met its SMART* objectives? Do the results demonstrate achievement?

*SMART Objectives: Specific, Measurable, Achievable, Relevant and Time-Bound

Entry Form

Please complete the entry form below – all fields marked * are compulsory. Uploaded entries should be in JPG/JPEG or PDF format, using the submission templates provided. Files should be high res (300 dpi) but not exceed 25MB.

Once your entry has been submitted, you will be invoiced the entry fee after submission (may take 24hrs). NOTE: We try to consolidate multiple entries therefore the invoice may not be received immediately.

Your Details
Please provide the information of the person, company or agency entering the VMA Awards...
(If known...)
Entry Details
Please provide the information about the company, service or product the entry is based on...
(Max. 200 Words)
(Max. 25MB)

Note: information supplied for this section will be treated in the strictest confidence, to be seen by the judges and chair of judges only. If objectives are not provided the judges will have no choice but to mark the entry down compared to other entries where this information has been provided.

Note:
After pressing submit, please wait until a success message is displayed with your unique entry number, as file uploads can take a few minutes dependent on internet connection speeds.
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