Exhibition Award Entry

This award is for innovative and effective use of exhibition space during 2018. Entries will need to show visuals of the stand and any promotional activity used to promote the stand both before and/or during the exhibition.

Judging Criteria

Note In line with the mission of the VMA to drive marketing excellence, we are proud to advise that the new BVA Pet Advertising Guidelines launched on 04/12/18 will also be considered, as appropriate. These guidelines can be viewed here.

1. Initial Impact: Does the entry stand out? Is there an overall wow factor? Is the entry engaging and interesting?
2. Audience Appeal: Does the entry demonstrate a good understanding of the target audience for this category? Is the entry appropriate for the audience? Is the entry appealing to the target audience?
3. Creativity/Originality: Specifically considering the animal health industry has the entry demonstrated creative thinking or delivery? Does the entry look/feel original?
4. Messaging: Do the headlines draw you in? Is the copy well written? Is the messaging clear and appropriate? Does the messaging persuade to purchase or influence beliefs?
5. Promotional communications: Is there evidence of pre event promotion or promotions during the event? Do these reflect and support the overall exhibition messages? Do they work to attract delegates to the exhibition?
6. Achievement: How well has the entry met its SMART* objectives? Do the results demonstrate achievement?

*SMART Objectives: Specific, Measurable, Achievable, Relevant and Time-Bound

Entry Form