Dare to Win: Making your creative work
Whether you work as a company marketer or for a creative agency, this one day seminar is perfect if you want to learn how best to work together as a team; challenging and driving each other to deliver creative that’s both effective and potentially award winning! Presented by a panel of top creatives and researchers, with a wealth of experience, including judges for the VMA and PM Society awards.
The seminar will take delegates through the entire creative journey from initial research and ideas to final creative campaigns. Providing an in depth understanding of the process and how marketing and creative can best work together at each stage to achieve overall business and creative success.
The day will be presented in cohesive sessions as follows, with a Q&A and debate opportunity following each:
• Know your market - Malgorzata Palczewska, Kynetec
Malgorzata (Gosia) Palczewska, Senior Research Director, Kynetec
Working with all the key players globally, Gosia has been immersed in the world of animal health market research for more than 10 years.
Helping marketing teams to understand the “what” and the “why” around all aspects of the customer journey, brand development and market dynamics, Gosia’s passion and core strength is to develop relevant insight-driven actionable recommendations.
Her research enables marketers to create optimum value for their customers and business, and make decisions with full confidence.
• Creating the brief - Tracey Brader, DDB Remedy
Tracey Brader, Managing Partner, DDB Remedy
Tracey has a BSc in Behavioural Science and an MBA. She started in market research before moving to advertising then back to market research then back to advertising. In Tracey’s current role (leading Strategy at DDB Remedy) she is combining both. Although indecisive about her role in it, Tracey has always worked in pharmaceuticals.
• Interpreting the brief and going to concepts - Stuart Cripps, N2 Group
Stuart Cripps, Director, N2 Group
Stuart has worked in the digital arena for over 15 years designing, developing and delivering digital platforms and strategies. His experience spans a vast array of industry sectors including third sector, consumer goods, creative agencies, manufacturing, technology and pharmaceutical. 10 of those years have been spent working closely within the animal health sector. Stuart’s experience has been diverse working with start-up veterinary practices to world leading pharmaceutical business. His focus has been on driving development of new technologies and ensuring the most effective use of digital tools within the industry.
• Final campaigns and case studies - Selwyn Learner, Learner, Adams Bones
Selwyn Learner, Director, Learner, Adam Bones
Selwyn qualified as a pharmacist and remained in practice for several years, before joining WCRS Healthcare as a junior copywriter. Here he worked on consumer health brands including assorted vitamins brands and Nicorette, as well as some veterinary brands.
During a spell at an Omnicom health agency Selwyn worked on major prescription and OTC brands, both in the UK and Europe-wide, including Zantac, Zantac 75 (consumer), Viagra, Nurofen and Strepsils, NiQuitin CQ (launch) and the launch of Schering AG’s Haematology and Oncology franchise.
Selwyn moved to Ogilvy as CD for Healthworld, helping to drive powerful, persuasive work across a large number of global and domestic health brands, both prescription and consumer, in traditional press, digital, TV and radio. Creating the brand strategy for Boehringer Ingelheim’s new Oncology franchise was also a highlight.
In 2010, Selwyn set up Learner Adams Bones, and the agency has created work for accounts ranging from a London-based Mixed Martial Arts gym to the global creative and strategic platform for Stryker’s Medical and Surgical division.
Selwyn has won over 100 creative and effectiveness awards, including three Rx Club of New York Golds, two OTC Bulletin Best Campaigns, IPA Best of Health – Best of Show, OTC Marketing Award – Winner, plus several PM Society Winners.
The day will conclude with a panel discussion on: What is successful creative and how can this be measured?
This event is no longer taking place, but is currently being developed as a CPD webinar series instead. Watch this space or register below for more information on when these information packed creative webinars will be launched