Tanya is an Associate Director at CM Research, an award-winning agency specialising in veterinary and companion animal market research. Tanya currently helps some of the world’s largest veterinary and pharmaceutical companies develop the products and services that will excite professionals, and also pet owners.
Prior to joining CM Research, Tanya led the brand research team at YouthSight, an award-winning agency specialising in youth research. Her team helped clients understand Millennial and Gen Z audiences, how to target them and what messages resonate with them.
Having previously worked with clients such as Purina, Royal Canin, Facebook, Instagram and the BBC in evaluating or defining their audience growth strategies, Tanya has a strong background in brand and communication research, and is where her passion truly lies.
Tanya became a VMA Committee member in January 2023.