Mo is the Director at Mo Gannon & Associates which provides marketing consultancy and market research both UK and internationally, specialising in agriculture, animal health and veterinary markets. She has worked in the industry for more than 25 years, including roles in vet pharma sales and vet pharma marketing. Mo is also a tutor in marketing at Cambridge Marketing College.
Mo has been a VMA Committee member since 2000 during which time she has held many different roles including VMA Chair. Mo is currently the VMA lead for the New Marketing Talent Award and the House of Lords Annual Debate.