Director at Mo Gannon & Associates; providing marketing consultancy and market research both UK and internationally, specialising in agriculture, animal health and veterinary markets.

Mo has a BSc (Hons) and PhD in Animal Science (Nottingham university / BBSRC Silsoe Research Institute). After several years in vet pharma sales (Fort Dodge Animal Health) and vet pharma marketing (product manager at Boehringer), Mo has been working as a consultant within the industry for the last 15 years.

Mo holds a Diploma from the Market Research Society and a Postgraduate Diploma from the Chartered Institute of Marketing. She is also a Chartered Marketer.

Mo has been a VMA Committee member since 2000 and is responsible for VMA Young Marketer of The Year Award which is sponsored by British Dairying and also one of the team organising this year’s House of Lords event.

Hobbies: Orchestral playing (violin) and singing in a choir. Mo also enjoys being outdoors generally and keeping fit through spinning, circuit training, running and cycling. Mo has two black labs, Mahler and Mani that also need lots of walks.