Julie Howard is Deputy Marketing Director UK & Ireland at IVC Evidensia, Europe’s fastest growing veterinary group operating across 13 countries. Having fallen in love with the veterinary industry at an independent veterinary group in East Anglia over ten years ago, Julie joined IVC in 2015. She is responsible for development and delivery of marketing strategies inline with key initiatives across multiple national brands both B2B and B2C, utilising her comprehensive experience of cross channel marketing to engage different audiences.

Collaboratively working with clinical staff to progress client experience and local reputation management through relevant, timely marketing communications and initiatives, for small animal, farm and equine practices is one of the most challenging yet rewarding areas of her role, due to the diverse make-up of practices within the group.