Ian has accumulated 18 years working in the animal health industry across media sales, advertising and marketing. He now works for Performance IO a specialist SEO and performance agency specialising in the pharmaceutical and animal health sectors. With a keen interest in all things digital his focus is on increasing his customers visibility in the organic landscape.
Ian joined the VMA committee in 2019 and became junior chair in 2021, focusing on events and comms within the team. He gained a BA (Hons) from the University of Northampton in 2004, and has continued his education throughout his career, gaining a CIM Certificate in 2011 and a digital marketing qualification with Google Squared in 2015. Ian’s strongest skill is the ability to forge relationships with people, spot opportunities, and action and execute media plans. Ian has an interest in advertising and digital marketing as a whole, but is particularly interested in sensory branding and reactive marketing.