Ian has 16 years experience in the advertising and marketing industry across both the B2B and B2C sectors. Working with some of the largest advertisers In the world to help plan, strategize and create advertising campaigns. With 5 years working in the pet trade media, and the following 11 years working in the veterinary media for Veterinary Business Development, he has held titles, such as Account Director, Sales Manager and his current role as Brand Services Manager.

Having gained a BA (Hons) from the University of Northampton in 2004, he has continued his education throughout his career, gaining a CIM Certificate in 2011 and a digital marketing qualification with Google Squared in 2015. Ian’s strongest skill is the ability to forge relationships with people, spot opportunities, and action and execute media plans. Ian has an interest in advertising as a whole, but is particularly interested in sensory branding and reactive marketing.