Veterinary Marketing Association Education Hub

First Year in Marketing

Presented by Abbie King, Senior Behavioural Product Manager, Ceva
This presentation gives an overview of what a product manager needs to know in their first year on the job.

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Veterinary Management Group – overview

Presented by Richard Casey, VMG President 2020-21
This presentation highlights the role of the veterinary practice manager.

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Market Research – the marketer’s best friend

Presented by Mo Gannon, Director, MG&A
This presentation (12’ 53) covers the foundations of market research including; defining what is meant by market research and outlining its many benefits, when to use qualitative techniques and when to use quantitative techniques, how to select a market research agency and what to include in a market research brief and top tips on how to make your budget work harder for you.

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Veterinary Medicines Directorate

Presented by various contributors
This short series of 5 presentations discusses the role of the VMD and the regulations that marketeers of veterinary medicinal products should be aware.

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Sales to Marketing

Presented by Emily Whitehouse, Ruminant Marketing Manager, MSD Animal Health
Watch this presentation to learn how to transition effectively from a sales to a marketing role.

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Working with an Advertising Agency

Presented by John Kirton, Managing Director, Circa UK
A beginners guide to working with advertising agencies: what to expect and how to get the best out of the relationship.

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Large Animal Product Management

Presented by Sally Harmer, Consultant and Trainer, Animal Health Consultancy Ltd
In this presentation you’ll discover that you don’t have to come from a ‘formal’ marketing background to be a successful product manager. What you do need is to know your product, who it is you’re selling to, what their drivers are.

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Identify, apply and interview for veterinary marketing roles

Presented by Tony Noble, Managing Director, Noble Futures
The presentation covers how to identify new job roles, the best ways to adapt your CV for application and how to prepare for that all-important interview! Tony provides a fantastic insight into the job application process within the veterinary marketing sector.

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Build a Brain for your Brand

Roshan Kapoor, creative director at animal health creative agency MBC offers some top tips on how to build a brain for your brand.

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Get the Best Out of Your Agency

Top tips on how to get the best out of your Agency – from client relationships, to briefing and behaviour.

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Marketing Metrics Part 3

Focus on analysing customer satisfaction levels with a dedicated marketing tool used to measure satisfaction levels: The Net Promoter Score

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