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Bitesize video tutorials, guides and templates covering a wide range of topics including:

Marketing metrics, building brands, digital marketing, construction of marketing materials, veterinary practice marketing

First Year in Marketing

Presented by Abbie King, Senior Behavioural Product Manager, Ceva
This presentation gives an overview of what a product manager needs to know in their first year on the job.

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Veterinary Management Group – overview

Presented by Richard Casey, VMG President 2020-21
This presentation highlights the role of the veterinary practice manager.

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Role of the Royal College of Veterinary Surgeons (RCVS)

Presented by Lizzie Locket, Chief Executive Officer, Royal College of Veterinary Surgeons (RCVS)
A quick introduction to the role of the RCVS

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Market Research – the marketer’s best friend

Presented by Mo Gannon, Director, MG&A
This presentation (12’ 53) covers the foundations of market research including; defining what is meant by market research and outlining its many benefits, when to use qualitative techniques and when to use quantitative techniques, how to select a market research agency and what to include in a market research brief and top tips on how to make your budget work harder for you.

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Marketing in Veterinary Practice

Presented by Susan Goodfellow, Chief Marketing Officer, XL Vets
Considering a career in Veterinary Practice Marketing? Find out more about the activities you may be involved in, differences between species groups and why this makes for an exciting and varied career choice. Including an interview with Alice Mainwaring of Belmont Farm & Equine.

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Veterinary Medicines Directorate

Presented by various contributors
This short series of 5 presentations discusses the role of the VMD and the regulations that marketeers of veterinary medicinal products should be aware.

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Public Relations – Top Tips to Raise your Profile

Presented by Ceri Jane Hackling, Managing Director, Cerub Public Relations
This presentation offers insight into what PR is, how it will benefit your business and offers hints and tips about how to implement your own PR strategy and what to look for in an agency.

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Role of the British Veterinary Association

Presented by Daniella Dos Santos, BVA President 2020, British Veterinary Association (BVA)
This presentation will introduce you to the British Veterinary Association; the largest membership community for the veterinary profession. You’ll find out how we use our voice to provide leadership, champion the profession, influence policy makers and more.

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Sales to Marketing

Presented by Emily Whitehouse, Ruminant Marketing Manager, MSD Animal Health
Watch this presentation to learn how to transition effectively from a sales to a marketing role.

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Role of National Office of Animal Health

Presented by Donal Murphy, Head of International and Regulatory Affairs, NOAH
This presentation explains how the NOAH code should be applied when marketing animal health products.

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Working with an Advertising Agency

Presented by John Kirton, Managing Director, Circa UK
A beginners guide to working with advertising agencies: what to expect and how to get the best out of the relationship.

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Large Animal Product Management

Presented by Sally Harmer, Consultant and Trainer, Animal Health Consultancy Ltd
In this presentation you’ll discover that you don’t have to come from a ‘formal’ marketing background to be a successful product manager. What you do need is to know your product, who it is you’re selling to, what their drivers are.

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So you REALLY want to move to the dark side?

Presented by Matt Yarnall, Senior Brand Manager, Boehringer Ingelheim Animal Health
This presentation helps guide vets working in practice or in technical roles within animal health, to understand where they are, where they want to go and why and what they may be doing once on the ‘dark side’. There are also some honest reflections on the good parts of the job, and the bits you may miss.

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Identify, apply and interview for veterinary marketing roles

Presented by Tony Noble, Managing Director, Noble Futures
The presentation covers how to identify new job roles, the best ways to adapt your CV for application and how to prepare for that all-important interview! Tony provides a fantastic insight into the job application process within the veterinary marketing sector.

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Build a Brain for your Brand

Roshan Kapoor, creative director at animal health creative agency MBC offers some top tips on how to build a brain for your brand.

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Get the Best Out of Your Agency

Top tips on how to get the best out of your Agency – from client relationships, to briefing and behaviour.

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Creating Engaging Communications

Take a look at our 6 helpful tips to keep in mind when putting your copy or campaigns together.

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Marketing Metrics Part 4

A marketing dashboard is the ideal tool to use to achieve this purpose. Read on to find out more.

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Marketing Metrics Part 3

Focus on analysing customer satisfaction levels with a dedicated marketing tool used to measure satisfaction levels: The Net Promoter Score

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Marketing Metrics Part 2

The general principles of customer satisfaction analysis. Getting a deep understanding of our customers’ needs and trying to fulfil them will, ultimately, lead to improved business performance.

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Marketing Metrics Part 1

The importance of marketing metrics. Customers are the most critical aspect of any business and ensuring customer satisfaction is crucial to keep a viable and profitable business.

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