Members Only

Whether you have a full marketing role within a large pharmaceutical company or you work for a veterinary practice where marketing is part or all of your role, or anything in-between, employing a PR agency has one aim: To provide your business or department with a return on investment (ROI). That’s the easy bit. Actually…

Why should anyone want to be led by you?

By Committee Member Alice Laurens. Customers are the most critical aspect of any business. Ensuring customer satisfaction and maintaining positive and lasting relationships with them through customer loyalty is crucial to keep a viable and profitable business. A continuously happy customer, enjoying a positive experience at each moment of truth of the customer journey, is…

By Committee Member Alice Laurens. As discussed in the previous article, customers are the most critical aspect of any business. In fact, loyal customers generate higher profit margins than new customers (Tatikonda, 2013; Sauro, 2015). Studies indicate that a 5% improvement in customer retention can add anywhere from 25% to 85% to the bottom line…

By Committee Member Alice Laurens. The previous articles in this series were dealing with the importance of marketing metrics in building marketing’s credibility and supporting well-informed decision-making; and also on the importance of measuring customer satisfaction levels with an organisation. As a logical next step, it now makes sense to focus a bit more on…

By Committee Member Alice Laurens. Now that we have had a better understanding of the importance of marketing metrics for an organisation, and how to measure customer satisfaction levels; let’s now focus in this last article on the importance of building marketing accountability with a marketing dashboard. In previous articles, we have already seen that…

Liz Rawlings, Communications Manager at Dechra Veterinary Products shares 6 helpful tips to keep in mind when putting your copy or campaigns together Know what you want to say and say it Keep your communications simple. Start with a blank page and write down the essence of what you want to convey in its most…

Linda Christoffersson, Marketing Manager at Denplan Pet Health Plans, outlines why social media is a vital tool in the marketing box for veterinary practices By using social media as a veterinary practice, it gives these small business the opportunity to reach a larger, yet more targeted audience, than most other forms of marketing. Setting up…