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How to be a good client

“Clients get the advertising they deserve” David Ogilvy When I was given this subject to write about it was quite daunting and my immediate thought was not to offend any clients past or present! However experience over a number of years and working with a myriad of personalities, I was able to focus down on…

Making the most of your PR Agency

Whether you have a full marketing role within a large pharmaceutical company or you work for a veterinary practice where marketing is part or all of your role, or anything in-between, employing a PR agency has one aim: To provide your business or department with a return on investment (ROI). That’s the easy bit. Actually…

Marketing Metric Blog Series: 1. The Importance of Marketing Metrics

By Committee Member Alice Laurens. Customers are the most critical aspect of any business. Ensuring customer satisfaction and maintaining positive and lasting relationships with them through customer loyalty is crucial to keep a viable and profitable business. A continuously happy customer, enjoying a positive experience at each moment of truth of the customer journey, is…

Creating engaging communications

Liz Rawlings, Communications Manager at Dechra Veterinary Products shares 6 helpful tips to keep in mind when putting your copy or campaigns together Know what you want to say and say it Keep your communications simple. Start with a blank page and write down the essence of what you want to convey in its most…

Social media – get on it!

Linda Christoffersson, Marketing Manager at Denplan Pet Health Plans, outlines why social media is a vital tool in the marketing box for veterinary practices By using social media as a veterinary practice, it gives these small business the opportunity to reach a larger, yet more targeted audience, than most other forms of marketing. Setting up…
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