Articles

How can surveys engage an extremely time-poor target such as veterinary surgeons? Here are 5 tips on how to motivate vets to take part.

“Clients get the advertising they deserve” David Ogilvy When I was given this subject to write about it was quite daunting and my immediate thought was not to offend any clients past or present! However experience over a number of years and working with a myriad of personalities, I was able to focus down on…