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Best B2C (Veterinary Practice/Animal Health Retailer to Pet/Equine/Farm Animal Owners) Support Campaign during the COVID Pandemic Award

This award is intended for veterinary practices/animal health retailers that have demonstrated initiative, innovation and agility in the marketing support of their products and/or services to end users during the COVID-19 pandemic. Eligible entries can include display advertising, direct mail, video, digital, social media activity, e-marketing, website, etc. or other marketing activity. The material must have appeared in the UK between March and December 2020.

Judging Criteria

  1. Initial Impact: Does the entry stand out? Is there an overall wow factor? Is the entry engaging and interesting?
  2. Audience Appeal: Specifically considering the COVID-19 pandemic environment, does the entry demonstrate a good understanding of the target audience for this category? Is the entry appropriate for the audience? Is the entry appealing to the target audience needs?
  3. Creativity/Originality: Specifically considering the animal health industry has the entry demonstrated creative thinking or delivery? Does the entry look/feel original?
  4. Messaging: Do the headlines draw you in? Is the copy well written? Is the messaging clear and appropriate? Does the messaging persuade to purchase or influence beliefs?
  5. Achievement: How well has the entry met its SMART* objectives? Do the results demonstrate achievement?
  6. Initiative/Innovation/Agility: Does the entry look and feel fresh? Does it demonstrate innovation or taking the initiative in challenging circumstances? Is it appropriate? Does the entry demonstrate marketing agility and adaptability?

*SMART Objectives: Specific, Measurable, Achievable, Relevant and Time-Bound.

Entry Form

Please complete the entry form below – all fields marked * are compulsory. Uploaded entries should be in JPG/JPEG or PDF format, using the submission templates provided. Files should be high res (300 dpi) but not exceed a total of 25MB if more than one file is uploaded.

As/if appropriate you are encouraged to submit a short video or link to similar media to demonstrate your campaign. The video should be no more than 2 minutes in length and be utilised to further demonstrate the entry. Note the video will be judged on content only, it does not need to be of production quality.

Your Details
Please provide the information of the person, company or agency entering the VMA Awards...
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Entry Details
Please provide the information about the company, service or product the entry is based on. This is how it will appear on your entry board.
(Max. 200 Words)
(Max. 25MB)

Note: information supplied for this section will be treated in the strictest confidence, to be seen by the judges and chair of judges only. If objectives are not provided the judges will have no choice but to mark the entry down compared to other entries where this information has been provided.

Note:
After pressing submit, please wait until a success message is displayed with your unique entry number, as file uploads can take a few minutes dependent on internet connection speeds.
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