Alexis Conran, magician, hustler and winner of Celebrity MasterChef 2016, hosted a glittering awards ceremony for over 300 animal health and veterinary industry guests at [last Friday’s] Veterinary Marketing Association (VMA) Annual Awards.
Held at the newly refurbished 5-star Royal Lancaster London Hotel, guests were treated with a magic touch thanks to Alexis Conran’s hustling powers, some delightful music from the ‘Cordelectra’ electro trio set and exquisite gourmet cuisine.
VMA Chair Jane Manning says: “The VMA’s Annual Awards highlight the amazing talent we have across our industry, from veterinary practice to pharmaceutical companies, with a wide range of budgets. “It’s wonderful to be able to reward this hard work with a glittering awards ceremony and top-level networking event,” she adds.
Chair of judges, Selwyn Learner, says the awards showcase skill, creativity, professionalism in veterinary and animal health marketing. “This year it was pleasing to see a good spread of entries, and it certainly met its match in a first-class judging panel. “All of the winning work is worthy of celebration,” he adds.
The 18 award winners are:
Veterinary Media Advertising Award Sponsored by Kynetec
Winner – Seresto, Company – Bayer Animal Health, Agency – We are MBC
Farm Media Advertising Award Sponsored by Farmers Weekly
Winner – Ingelvac CircoFlex, Company – Boehringer Ingelheim, Agency – Halesway
Advertising Campaign Award Sponsored by Vet Record and In Practice
Winner – Seresto, Company – Bayer Animal Health, Agency – We are MBC
Marketing Campaign Award for companies with an annual turnover of more than £12.5 million Sponsored by Noble Futures
Winner – Milbemax WormWise campaign launch, Company – Elanco, Agency – Nyxeon
Marketing Campaign Award for companies with an annual turnover of less than £12.5 million Sponsored by Vet Times Jobs
Winner – Anti-Tox range, Company – TVM UK, Agency – We are MBC
Direct Mail Award Sponsored by VetFile
Winner – Heart of the Matter magazine, Company – Pride Veterinary Centre, Agency – Fluid Ideas
Detail Aid Award Sponsored by DBT part of ProAgrica
Winner – Anti-Tox range, Company – TVM UK, Agency – We are MBC
International Marketing Campaign Award Sponsored by Mo Gannon and Associates
Winner – Ubropen, Company – Boehringer Ingelheim, Agency – ICC
Point of Sale Award sponsored by Henry Schein Animal Health
Winner – Milbemax WormWise campaign launch, Company – Elanco, Agency – Nyxeon
Practice Marketing Award Sponsored by Boehringer Ingelheim
Winner – Reasons to Refer, Company – Pride Veterinary Centre, Agency – Fluid Ideas
Integrated Digital Campaign Award Sponsored by N2 Group
Winner – Viral Cats, Company – Merial Animal Health, Agency – Pegasus
Digital Technology Award Sponsored by N2 Group
Winner – Vetmedin, Company – Boehringer Ingelheim, Agency – Swordfish
Young Marketer of the Year Award Sponsored by Sponsored by British Dairying magazine and supported by the VMA
Winner – Anna Thomas, Company – Agria Pet Insurance
PR Award Sponsored by Veterinary Times and VN Times
Winner – Act Against Lungworm, Company – Bayer Animal Health, Agency – Red Consultancy
Exhibition Award Sponsored by London Vet Show
Winner – Advocate & Seresto, Company – Bayer Animal Health, Agency – Courts Design
Winner – Boehringer Academy, Company – Boehringer Ingelheim, Agency – Stand Creative
Veterinary Readership Award Sponsored by CM Research
Winner – Metacam, Company – Boehringer Ingelheim
New Product of the Year Sponsored by CM Research
Winner – Cytopoint, Company – Zoetis
The President’s Award Sponsored by the VMA
Winner – Milbemax WormWise campaign launch, Company – Elanco, Agency – Nyxeon
