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With the highest number of entries received for more than a decade along with top comedy talent host, Sally Phillips, of Miranda, Bridget Jones’ Diary and Smack the Pony fame – to name but a few, the VMA Annual Awards event was set to be one of the best yet…. and it certainly was!
Held on March 15th 2019 at the 5-star Royal Lancaster London Hotel, the ceremony was attended by over 320 animal health and veterinary industry guests who were treated to a champagne reception followed by a fabulous four course meal, with prizes on offer from sponsors Noble Futures, Virtual Recall and Pegasus before the winners of the prestigious Awards were announced.
Chair of the Awards Claire Edmunds says: “Following feedback from last year’s awards, and as part of our continued commitment to making the awards even better each year, this year we focussed on improving the entry and judging process. Entrants were provided with clear and detailed entry criteria as well as examples of good and bad entry boards with judge’s top tips.
”The introduction of an online judging phase opened entries to a considerably wider demographic of judges from across the industry and from around the UK, with diverse skill sets, experience and expertise, gender, age and geographic locations,” adds Claire.
“At the second face to face stage a smaller team of judges then discussed and debated the shortlisted finalists to determine the winners. Judges were consistently impressed with the work submitted and with the highest number of entries received in more than a decade all finalists should be really proud of their achievement.”
The VMA would like to extend a big thank you to all the entrants, judges sponsors and guests on the day for making the 2018 Awards so enjoyable!
The 19 award winners are:
Practice Marketing Award – Sponsored by Boehringer Ingelheim Animal Health
Pet Specting
Client: Scarsdale Vets
Agency: Fluid Ideas
We Are One Team
Client: Scarsdale Vets
Agency: Fluid Ideas
Beech House Rebrand
Client: Beech House Veterinary Centre
Agency: KdK Design Consultants
VIP Campaign
Client: Scarsdale Vets
Agency: M360
Cat Clinic
Client: Independent Vetcare, Thanet Vets
In House
PR Award – Sponsored by Veterinary Times and VN Times
Fridge Check
Client: MSD Animal Health
Agency: Pinstone
Remend Dry Eye Awareness Month
Client: Bayer Animal Health
Agency: Pegasus
Feline Hypertension Month and Mercury Challenge
Client: CEVA
Agency: Vita Communications
Scarsdale Vets
Client: Scarsdale Vets
Agency: Firebird PR
Alpaca Blood Donation
Client: Scarsdale Vets
Agency: Firebird PR
Veterinary Media Advertising Award – Sponsored by Kynetec
Metacam for Guinea Pigs
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health
Ubroseal
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health
ISFM Dental Pain
Client: ISFM and Boehringer Ingelheim Animal Health
Agency: FCB Health
ISFM Osteoarthritis
Client: ISFM and Boehringer Ingelheim Animal Health
Agency: FCB Health
ISFM Cystitis
Client: ISFM and Boehringer Ingelheim Animal Health
Agency: FCB Health
Farm Media Advertising Award – Sponsored by Farmers Weekly
Bovalto Respi
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health
Bovikalc Dry
Client: Boehringer Ingelheim Animal Health
Agency: Wizzard
Bovalto Intranasal
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health
Maxiban
Client: Elanco
Agency: RLH
Suvaxyn PRRS MLV
Client: Zoetis
Agency: Crimson Cat
Companion Animal/Equine Consumer Media Award – Sponsored by MG Communications
Advantage Combat Kid
Client: Bayer Animal Health
Agency: Pegasus/Mediacom
Drontal Big Worm
Client: Bayer Animal Health
Agency: Pegasus/Mediacom
Act Against Lungworm
Client: Bayer Animal Health
Agency: We Are MBC
Suprelorin
Client: Virbac
Agency: Lighthouse and Jin
Pracend
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health
Advertising Campaign Award – Sponsored by Veterinary Record & In Practice
ISFM Campaign
Client: ISFM and Boehringer Ingelheim Animal Health
Agency: FCB Health
Drontal Big Worm
Client: Bayer Animal Health
Agency: Pegasus/Mediacom
Advantage Combat Kid
Client: Bayer Animal Health
Agency: Pegasus/Mediacom
Stronghold Plus
Client: Zoetis
Agency: Crimson Cat
Act Against Lungworm
Client: Bayer Animal Health
Agency: We Are MBC
Marketing Campaign Award (companies with a UK turnover under £12.5M) – Sponsored by UK Vet Publishing
Corneal Focus Range
Client: TVM UK
Agency: Lighthouse
Big Summer Saving
Client: Easipetcare
In House
Marketing Campaign Award (companies with a UK turnover over £12.5M) – Sponsored by Noble Futures
Metacam for Guinea Pigs
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health
We Are One Team
Client: Scarsdale Vets
Agency: Fluid Ideas
Bovikalc Dry
Client: Boehringer Ingelheim Animal Health
Agency: Wizzard
Suprelorin
Client: Virbac
Agency: Lighthouse and Jin
Suvaxyn PRRS MLV
Client: Zoetis
Agency: Crimson Cat
Be Wormwise
Client: Elanco
Agency: Nyxeon
Point of Sale Award – Sponsored by Wrigley Foster Media Direct
The #Selfflea
Client: MSD Animal Health
Agency: Mobas
Stronghold Plus Rock solid flea and tick protection
Client: Zoetis
Agency: Crimson Cat
Act Against Lungworm
Client: Bayer Animal Health
Agency: We Are MBC
Seresto
Client: Bayer Animal Health
Agency: We Are MBC
Credelio
Client: Elanco
Agency: RLH
Direct Mail Award – Sponsored by Vetfile
Seresto Happiness Is…
Client: Bayer
Agency: We Are MBC
Celebrating Metacam
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health
Independent Vetcare 2018 Report
Client: Independent Vetcare
In House
Heart of the Matter magazine
Client: Pride Veterinary Centre
Agency: Fluid Ideas
Metacam for Guinea Pigs
Client: Boehringer Ingelheim Animal Health
Agency: Pegasus
Detail Aid – Sponsored by Proagrica
Bovalto Respi
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health
Metacam for Guinea Pigs
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health
Advocate
Client: Bayer
Agency: We Are MBC
Galliprant
Client: Elanco
Agency: Purple
Ubroseal
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health
International Marketing Campaign Award – Sponsored by The Webinar Vet
Be Wormwise Academy
Client: Elanco
Agency: Saatchi & Saatchi Germany and Nyxeon
Bovalto Respi
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health
Clynav
Client: Elanco
Agency: RLH
Ubroseal
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health
Prevomax
Client: Dechra
Agency: Kensa Creative
Integrated Digital Campaign Award – Sponsored by N2 Group
Veterinary HPM
Client: Virbac
Agency: Jin Digital Influence and Milky
We Are One Team
Client: Scarsdale Vets
Agency: Fluid Ideas
New Owner Campaign
Client: Easipetcare
In House
Pet Specting
Client: Scarsdale Vets
Agency: Fluid Ideas
Act Against Lungworm
Client: Bayer Animal Health
Agency: We Are MBC
Digital Technology Award – Sponsored by N2 Group
Vetmedin Augmented Reality
Client: Boehringer Ingelheim Animal Health
Agency: Swordfish
Care About Cushing’s
Client: Boehringer Ingelheim Animal Health
Agency: RAPP UK
Consent Management
Client: iRecall
Agency: Virtual Recall
Pet Specting
Client: Scarsdale Vets
Agency: Fluid Ideas
Equine Vaccine Reminders
Client: Boehringer Ingelheim Animal Health
Agency: Virtual Recall
Exhibition Award – Sponsored by London Vet Show
Times Square at London Vet Show
Client: Dechra
In House
Advocate and Seresto at London Vet Show
Client: Bayer Animal Health
Agency: Courts Design
Bovalto Respi at UK Dairy Day
Client: Boehringer Ingelheim Animal Health
Agency: Stand Creative
NexGard Spectra at London Vet Show
Client: Boehringer Ingelheim Animal Health
Agency: Stand Creative and IGNFI
Frontline Plus at Crufts
Client: Boehringer Ingelheim Animal Health
Agency: Bigdog, 3 Monkeys Zeno and eCollective
Young Marketer of the Year Award – Sponsored by British Dairying and supported by the VMA
Amy Scott
Company: Boehringer Ingelheim Animal Health
Nikki Barclay
Company: MSD Animal Health
Robert Simpson
Company: MSD Animal Health
Killian Gaffney
Chanelle Group
Vets Favourite Advertisement – Sponsored by CM Research
Metacam for Guinea Pigs
Company: Boehringer Ingelheim Animal Health
Bravecto
Client: MSD Animal Health
Cytopoint
Client: Zoetis
New Product of the Year – Sponsored by CM Research
Cytopoint
Company: Zoetis
Bravecto Plus
Client: MSD Animal Health
Prevomax
Client: Dechra
President’s Award
Metacam for Guinea Pigs
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health
Colin George Award
This new award created in in memory of Colin George, is to recognise contribution and achievement in veterinary marketing. The winner is selected via nominations and voting by the VMA committee members.
Colin was passionate about The VMA and all it stands for, devoting much his time with the organisation to supporting his colleagues in developing a hub for excellence in Veterinary Marketing. As a result, the committee felt it fitting to launch this new award in his name.