Practice Marketing Award – Sponsored by Boehringer Ingelheim Animal Health

WINNER
Pet Specting
Client: Scarsdale Vets
Agency: Fluid Ideas

HIGHLY COMMENDED

We Are One Team

Client: Scarsdale Vets

Agency: Fluid Ideas

HIGHLY COMMENDED

Beech House Rebrand

Client: Beech House Veterinary Centre

Agency: KdK Design Consultants

FINALIST

VIP Campaign

Client: Scarsdale Vets

 Agency: M360

FINALIST

Cat Clinic

Client: Independent Vetcare, Thanet Vets

In House

PR Award – Sponsored by Veterinary Times and VN Times

WINNER
Fridge Check
Client: MSD Animal Health
Agency: Pinstone

HIGHLY COMMENDED

Remend Dry Eye Awareness Month

Client: Bayer Animal Health

Agency: Pegasus

HIGHLY COMMENDED

Feline Hypertension Month and Mercury Challenge

Client: CEVA

Agency: Vita Communications

FINALIST

Scarsdale Vets

Client: Scarsdale Vets

 Agency: Firebird PR

FINALIST

Alpaca Blood Donation

Client: Scarsdale Vets

 Agency: Firebird PR

Veterinary Media Advertising Award – Sponsored by Kynetec

WINNER
Metacam for Guinea Pigs
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health

HIGHLY COMMENDED

Ubroseal

Client: Boehringer Ingelheim Animal Health

Agency: FCB Health

HIGHLY COMMENDED

ISFM Dental Pain

Client: ISFM and Boehringer Ingelheim Animal Health

Agency: FCB Health

FINALIST

ISFM Osteoarthritis

Client: ISFM and Boehringer Ingelheim Animal Health

Agency: FCB Health

FINALIST

ISFM Cystitis

Client: ISFM and Boehringer Ingelheim Animal Health

Agency: FCB Health

Farm Media Advertising Award – Sponsored by Farmers Weekly

WINNER
Bovalto Respi
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health

HIGHLY COMMENDED

Bovikalc Dry

Client: Boehringer Ingelheim Animal Health

Agency: Wizzard

HIGHLY COMMENDED

Bovalto Intranasal

Client: Boehringer Ingelheim Animal Health

Agency: FCB Health

FINALIST

Maxiban

Client: Elanco

Agency: RLH

FINALIST

Suvaxyn PRRS MLV

Client: Zoetis

Agency: Crimson Cat

Companion Animal/Equine Consumer Media Award – Sponsored by MG Communications

WINNER
Advantage Combat Kid
Client: Bayer Animal Health
Agency: Pegasus/Mediacom

HIGHLY COMMENDED

Drontal Big Worm

Client: Bayer Animal Health

Agency: Pegasus/Mediacom

HIGHLY COMMENDED

Act Against Lungworm

Client: Bayer Animal Health

Agency: We Are MBC

FINALIST

Suprelorin

Client: Virbac

Agency: Lighthouse and Jin

FINALIST

Pracend

Client: Boehringer Ingelheim Animal Health

Agency: FCB Health

Advertising Campaign Award – Sponsored by Veterinary Record & In Practice

WINNER
ISFM Campaign
Client: ISFM and Boehringer Ingelheim Animal Health
Agency: FCB Health

HIGHLY COMMENDED

Drontal Big Worm

Client: Bayer Animal Health

Agency: Pegasus/Mediacom

HIGHLY COMMENDED

Advantage Combat Kid

Client: Bayer Animal Health

Agency: Pegasus/Mediacom

FINALIST

Stronghold Plus

Client: Zoetis

Agency: Crimson Cat

FINALIST

Act Against Lungworm

Client: Bayer Animal Health

Agency: We Are MBC

Marketing Campaign Award (companies with a UK turnover under £12.5M) – Sponsored by UK Vet Publishing

WINNER
Corneal Focus Range
Client: TVM UK
Agency: Lighthouse

HIGHLY COMMENDED

Big Summer Saving

Client: Easipetcare

In House

Marketing Campaign Award (companies with a UK turnover over £12.5M) – Sponsored by Noble Futures

WINNER
Metacam for Guinea Pigs
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health

HIGHLY COMMENDED

We Are One Team

Client: Scarsdale Vets

Agency: Fluid Ideas

HIGHLY COMMENDED

Bovikalc Dry

Client: Boehringer Ingelheim Animal Health

Agency: Wizzard

FINALIST

Suprelorin

Client: Virbac

Agency: Lighthouse and Jin

FINALIST

Suvaxyn PRRS MLV

Client: Zoetis

Agency: Crimson Cat

FINALIST

Be Wormwise

Client: Elanco

Agency: Nyxeon

Point of Sale Award – Sponsored by Wrigley Foster Media Direct

WINNER
The #Selfflea
Client: MSD Animal Health
Agency: Mobas

HIGHLY COMMENDED

Stronghold Plus Rock solid flea and tick protection

Client: Zoetis

Agency: Crimson Cat

HIGHLY COMMENDED

Act Against Lungworm

Client: Bayer Animal Health

Agency: We Are MBC

FINALIST

Seresto

Client: Bayer Animal Health

Agency: We Are MBC

FINALIST

Credelio

Client: Elanco

Agency: RLH

Direct Mail Award – Sponsored by Vetfile

WINNER
Seresto Happiness Is…
Client: Bayer
Agency: We Are MBC

HIGHLY COMMENDED

Celebrating Metacam

Client: Boehringer Ingelheim Animal Health

Agency: FCB Health

HIGHLY COMMENDED

Independent Vetcare 2018 Report

Client: Independent Vetcare

 In House

FINALIST

Heart of the Matter magazine

Client: Pride Veterinary Centre

Agency: Fluid Ideas

FINALIST

Metacam for Guinea Pigs

Client: Boehringer Ingelheim Animal Health

Agency: Pegasus

Detail Aid – Sponsored by Proagrica

WINNER
Bovalto Respi
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health

HIGHLY COMMENDED

Metacam for Guinea Pigs

Client: Boehringer Ingelheim Animal Health

Agency: FCB Health

HIGHLY COMMENDED

Advocate

Client: Bayer

Agency: We Are MBC

FINALIST

Galliprant

Client: Elanco

Agency: Purple

FINALIST

Ubroseal

Client: Boehringer Ingelheim Animal Health

Agency: FCB Health

International Marketing Campaign Award – Sponsored by The Webinar Vet

WINNER
Be Wormwise Academy
Client: Elanco
Agency: Saatchi & Saatchi Germany and Nyxeon

HIGHLY COMMENDED

Bovalto Respi

Client: Boehringer Ingelheim Animal Health

Agency: FCB Health

HIGHLY COMMENDED

Clynav

Client: Elanco

Agency: RLH

FINALIST

Ubroseal

Client: Boehringer Ingelheim Animal Health

Agency: FCB Health

FINALIST

Prevomax

Client: Dechra

Agency: Kensa Creative

Integrated Digital Campaign Award – Sponsored by N2 Group

WINNER
Veterinary HPM
Client: Virbac
Agency: Jin Digital Influence and Milky

HIGHLY COMMENDED

We Are One Team

Client: Scarsdale Vets

Agency: Fluid Ideas

HIGHLY COMMENDED

New Owner Campaign

Client: Easipetcare

In House

FINALIST

Pet Specting

Client: Scarsdale Vets

Agency: Fluid Ideas

FINALIST

Act Against Lungworm

Client: Bayer Animal Health

Agency: We Are MBC

Digital Technology Award – Sponsored by N2 Group

WINNER
Vetmedin Augmented Reality
Client: Boehringer Ingelheim Animal Health
Agency: Swordfish

HIGHLY COMMENDED

Care About Cushing’s

Client: Boehringer Ingelheim Animal Health

Agency: RAPP UK

HIGHLY COMMENDED

Consent Management

Client: iRecall

Agency: Virtual Recall

FINALIST

Pet Specting

Client: Scarsdale Vets

Agency: Fluid Ideas

FINALIST

Equine Vaccine Reminders

Client: Boehringer Ingelheim Animal Health

Agency: Virtual Recall

Exhibition Award – Sponsored by London Vet Show

WINNER
Times Square at London Vet Show
Client: Dechra
In House

HIGHLY COMMENDED

Advocate and Seresto at London Vet Show

Client: Bayer Animal Health

Agency: Courts Design

HIGHLY COMMENDED

Bovalto Respi at UK Dairy Day

Client: Boehringer Ingelheim Animal Health

Agency: Stand Creative

FINALIST

NexGard Spectra at London Vet Show

Client: Boehringer Ingelheim Animal Health

Agency: Stand Creative and IGNFI

FINALIST

Frontline Plus at Crufts

Client: Boehringer Ingelheim Animal Health

Agency: Bigdog, 3 Monkeys Zeno and eCollective

Young Marketer of the Year Award – Sponsored by British Dairying and supported by the VMA

WINNER
Amy Scott
Company: Boehringer Ingelheim Animal Health

FINALIST

Nikki Barclay

Company: MSD Animal Health

 

FINALIST

Robert Simpson

Company: MSD Animal Health

 

FINALIST

Killian Gaffney

Chanelle Group

 

Vets Favourite Advertisement – Sponsored by CM Research

WINNER
Metacam for Guinea Pigs
Company: Boehringer Ingelheim Animal Health

RUNNER UP

Bravecto

Client: MSD Animal Health

RUNNER UP

Cytopoint

Client: Zoetis

New Product of the Year – Sponsored by CM Research

WINNER
Cytopoint
Company: Zoetis

RUNNER UP

Bravecto Plus

Client: MSD Animal Health

RUNNER UP

Prevomax

Client: Dechra

President’s Award

WINNER
Metacam for Guinea Pigs
Client: Boehringer Ingelheim Animal Health
Agency: FCB Health

Colin George Award

This new award created in in memory of Colin George, is to recognise contribution and achievement in veterinary marketing. The winner is selected via nominations and voting by the VMA committee members.

Colin was passionate about The VMA and all it stands for, devoting much his time with the organisation to supporting his colleagues in developing a hub for excellence in Veterinary Marketing. As a result, the committee felt it fitting to launch this new award in his name.

WINNER
The late VMA president, Mr Nick Henderson. Accepted on the day by Tarquin Henderson on his father’s behalf.
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