The VMA Annual Awards Winners 2017

Veterinary Media Advertising Award

WINNER
Seresto – The Beauty of It
Client: Bayer
Agency: We are MBC

HIGHLY COMMENDED

BVD Zero – Naked Farmer dairy ad

Client: Boehringer Ingelheim

Agency: ICC

HIGHLY COMMENDED

Metacam dog – Fearless Furry Aeroplane

Client: Boehringer Ingelheim

Agency: ICC

FINALIST

Veterinary Fertility solutions

Client: Zoetis

Agency: RLH

FINALIST

UpCard relaunch

Client: Vetoquinol

Agency: Stanton Shalcross

Farm Media Advertising Award

WINNER
Seresto – Ingelvac CircoFlex
Client: Boehringer Ingelheim
Agency: Halesway

HIGHLY COMMENDED

BVD Zero – Naked Farmer beef ad

Client: Boehringer Ingelheim

Agency: ICC

FINALIST

BVD Zero – Naked Farmer dairy ad

Client: Boehringer Ingelheim

Agency: ICC

FINALIST

Farmer Fertility solutions

Client: Zoetis

Agency: RLH

FINALIST

Prevention Works

Boehringer Ingelheim

In house

Advertising Campaign Award

WINNER
Seresto – The Beauty of It
Client: Bayer
Agency: We are MBC

HIGHLY COMMENDED

BVD Zero – Naked Farmer

Client: Boehringer Ingelheim

Agency: ICC

HIGHLY COMMENDED

Vetmedin – Murmurs now mean so much more

Client: Boehringer Ingelheim

Agency: ICC

FINALIST

Drontal – ABC first steps for new owners

Client: Bayer

Agency: Pegasus

FINALIST

UpCard relaunch

Client: Vetoquinol

Agency: Stanton Shalcross

Marketing Campaign Award – (companies with a UK turnover under £12.5M)

WINNER
The Anti-Tox range
Client: TVM UK
Agency: We are MBC

HIGHLY COMMENDED

New practice launch

Client: Ballinger Equine

Agency: Ah! Hillier Consulting

HIGHLY COMMENDED

Smart Oxygen

Client: MDC

Agency: Miranda Luck and Associates in conjunction with MissyRedBoots

FINALIST

Summer of Love

Client: Easipetcare

In house

FINALIST

iRecall

Client: Virtual Recall

Agency: FdK Design Consulatants

FINALIST

Connected

Client: White Cross Vets

In house / PMD Creative Solutions Limited

Marketing Campaign Award (companies with a UK turnover over £12.5M)

WINNER
Milbemax WormWise campaign launch
Client: Elanco
Agency: Nyxeon

HIGHLY COMMENDED

Vetmedin

Client: Boehringer Ingelheim

Agency: ICC

FINALIST

Be a hero for guide dogs

Client: Simply Health

Agency: We are MBC

FINALIST

Health and Mobility Campaign

Client: Animed Direct

Agency: The Ice Agency

FINALIST

The Big Tick Project results campaign

Client: MSD Animal Health

Agency: Mobas

Direct Mail Award

WINNER
Heart of the Matter magazine
Client: Pride Veterinary Centre
Agency: Fluid Ideas

HIGHLY COMMENDED

Equisolon mailer

Client: Boehringer Ingelheim

Agency: ICC

FINALIST

IVC Acquisition

Client: Independent Vetcare

Agency:

FINALIST

Semintra

Client: Boehringer Ingelheim

Agency: ICC

FINALIST

Bravecto

Client: MSD Animal Health

Agency: Mobas

Detail Aid

WINNER
The Anti-Tox Range
Client: TVM UK
Agency: We are MBC

HIGHLY COMMENDED

Bovikalc whole herd approach for hypercalcaemia

Client: Boehringer Ingelheim

Agency: Wizzard

FINALIST

Onsior Blue Paws

Client: Elanco

Agency: Pegasus

FINALIST

iRecall detail aid

Client: Virtual Recall

Agency: FdK Design Consultants

FINALIST

Vetmedin eDetail aid

Client: Boehringer Ingelheim

Agency: ICC

International Marketing Campaign Award

WINNER
Ubropen
Client: Boehringer Ingelheim
Agency: ICC

HIGHLY COMMENDED

Bovikalc whole herd approach for hypercalcaemia

Client: Boehringer Ingelheim

Agency: Wizzard

FINALIST

BVD Zero – naked farmer

Client: Boehringer Ingelheim

Agency: ICC

FINALIST

Bovalto Respi 3 and 4

Client: Boehringer Ingelheim

Agency: ICC

FINALIST

Sphereon

Client: MSD

Agency: PMN Group

Point of Sale Award

WINNER
Milbemax WormWise campaign launch
Client: Elanco
Agency: Nyxeon

HIGHLY COMMENDED

Pet Owner POS Campaign

Client: TVM UK

Agency: We Are MBC

FINALIST

Zolvix – it’s a state of mind

Client: Elanco

Agency: RDP Advertising and Marketing

FINALIST

The Big Tick Waiting Room Campaign

Client: MSD Animal Health

Agency: Mobas

FINALIST

Be a Hero For Guide Dogs

Client: Simply Health

Agency: We Are MBC

Practice Marketing Award

WINNER
Reasons to Refer
Client: Pride Veterinary Centre
Agency: Fluid Ideas
WINNER
New practice launch
Client: Ballinger Equine
Agency: Ah! Hillier Consulting

FINALIST

VIP Campaign

Client: Scarsdale Veterinary Group

Agency: m360

FINALIST

Summer of Love

Client: Easipetcare

In house

FINALIST

New website and SEO activities

Client: Lime Trees vets

Agency: Vet Help Direct

Exhibition Award

WINNER
Advocate & Seresto
Client: Bayer
Agency: Courts Design
WINNER
Boehringer Academy
Client: Boehringer Ingelheim
Agency: Stand Creative

FINALIST

Three Counties Show 2017

Client: Meadow Farm vets

Agency:

FINALIST

IRecall Exhibition Stand

Client: Virtual Recall

Agency: FdK Design Consultants

FINALIST

TAL Care & Connect

Client: Boehringer Ingelheim

Agency: Stand Creative

Integrated Digital Campaign Award

WINNER
Viral Cats
Client: Merial
Agency: Pegasus

FINALIST

Advocate act against lungworm

Client: Bayer

Agency: Pegasus

FINALIST

Horse Dialog

Client: Zoetis

Agency: OST Marketing

Digital Technology Award

WINNER
Vetmedin
Client: Boehringer Ingelheim
Agency: Swordfish

HIGHLY COMMENDED

Bovela eDetailer

Client: Boehringer Ingelheim

Agency: ICC

PR Award

WINNER
Act Against Lungworm
Client: Bayer
Agency: Red Consultancy

HIGHLY COMMENDED

Disease? Not on my Farm

Client: MSD Animal Health

Agency: PMN Group & Pinstone Communications

FINALIST

Taz is brought back to life

Inglis Vets

 

FINALIST

Calf Matters

Client: Merial Animal Health

 Agency: Hornbeam

Young Marketer of the Year Award

WINNER
Anna Thomas
Company: Agriapet

HIGHLY COMMENDED

Hamzah Malik

Company: Veterinary Business Development

FINALIST

Matt Yarnall

Company: Boehringer Ingelheim

 

Presidents’ Award

WINNER
Milbemax WormWise campaign launch
Client: Elanco
Agency: Nyxeon

New Product of the Year

WINNER
Cytopoint
Company: Zoetis

Vets favourite Advertisement

WINNER
Metacam
Company: Boehringer Ingelheim
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