Advertising Campaign Award Entry

This award is intended for companies that have prepared a campaign or series of advertisements that can only be fully appreciated when viewed as a whole. Entries for this award should have appeared in one or more of the three categories detailed below in the UK during 2020 or 2021.

Veterinary/Animal Health Media Advertising
Farm Media Advertising
Companion Animal/Equine Consumer Media Advertising

Judging Criteria

Initial Impact: Does the entry stand out? Is there an overall wow factor? Is the entry engaging and interesting?
Audience Appeal: Does the entry demonstrate a good understanding of the target audience for this category? Is the entry appropriate for the audience? Is the entry appealing to the target audience?
Creativity/Originality: Specifically considering the animal health industry has the entry demonstrated creative thinking or delivery? Does the entry look/feel original?
Messaging: Do the headlines draw you in? Is the copy well written? Is the messaging clear and appropriate? Does the messaging persuade to purchase or influence beliefs?
Additive Effect: Considering the target audience may not see every element of the campaign, does each element work in its own right? Do all elements work cohesively? Does the sum of the individual elements truly enhance the overall effect?
Achievement: How well has the entry met its SMART* objectives? Do the results demonstrate achievement?

*SMART Objectives: Specific, Measurable, Achievable, Relevant and Time-Bound

Entry Form

Please complete the entry form below – all fields marked * are compulsory. Uploaded entries should be in JPG/JPEG or PDF format, using the submission templates provided. Files should be high res (300 dpi) but not exceed 25MB.

Once your entry has been submitted, you will be invoiced the entry fee after submission (this may take 24hrs). A BACS payment is preferred and MUST be received before 7^th January 2022, 23.59 or your submission will not be accepted or judged.

Your Details

Please provide the information of the person, company or agency entering the VMA Awards...

First Name *

Last Name *

Company *

Phone Number *

Email *

Confirm Email *

Address *

Country

City

State

Zip code

Purchase Order Number

(If known...)

Entry Details

Please provide the information about the company, service or product the entry is based on. This is how it will appear on your entry board.

Name of Company *

Name of Agency / or In-House *

Contact Email *

Confirm Email *

Contact Phone Number *

Campaign Start Date *

Product/Brand or Name of Service Being Promoted *

Description of the Entry *

(Max. 200 Words)

Entry File Upload

(Max. 25MB)

Please provide the SMART objectives for your entry and to measure its success the results achieved against these objectives. SMART objectives: Specific, Measurable, Achievable, Relevant and Time-Bound *

Note: information supplied for this section will be treated in the strictest confidence, to be seen by the judges and chair of judges only. If objectives are not provided the judges will have no choice but to mark the entry down compared to other entries where this information has been provided.

Entry Fees *

I accept there will be a £92.50 (+VAT) charge for my entry

Terms and Conditions *

I have read and agree to the 'Rules & Judging'

Note:

After pressing submit, please wait until a success message is displayed with your unique entry number, as file uploads can take a few minutes dependent on internet connection speeds.

Advertising Campaign Award Entry

Judging Criteria

Entry Form

secretary@vma.org.uk